"Won't Be Denied is the #1 Apparel Line for you as an Entrepreneur Worldwide . . . Represent How You Feel!"

Rich Sloan: We got C.F. Jackson calling out of Atlanta, Georgia. Welcome to the show.

CF: Thank you for allowing me [to be on] the show you guys, thanks.

Rich Sloan: Yeah. Do you go by C.F.?

CF: Yes, sir.

Rich Sloan: Oh. That's cool, I like initials. That's -- that's got some attitude to it.

CF: Thank you. I think it gives me a different type of spin. You can't mess my name up too bad. You just [have] C.F.

Rich Sloan: What is -- now I have to ask. What is your name?

CF: I'm not going to tell you.

Rich Sloan: Oh, really.

CF: No.

Rich Sloan: Is it out of embarrassment, is it because you just want to be
C.F., it's a branding thing?

CF: It's more simplistic. It's more of a memorable than my full name, it's been badgered so many times.

Rich Sloan: Okay. Good. You are C.F. on Start Up Nation radio.

CF: Yes.

Rich Sloan: You have a question, can we help you?

CF: Well, yes. Earlier this week I actually posted a question on the forum and --

Rich Sloan: At -- at "StartupNation.com."?

CF: Yes, sir.

Rich Sloan: Yeah.

CF: And my question is this. Earlier this week I received an endorsement from an international motivational speaker, as well, he's a multi-millionaire.

Rich Sloan: Okay.

CF: And the question that I posed is that how can I utilize this endorsement that will allow me to, I guess, utilize it in a positive way that will skyrocket my apparel brand awareness as well as sales.

Rich Sloan: So -- so, you're selling apparel?

CF: Yes, sir.

Rich Sloan: And the endorsement that you got is from someone who had a -- is a very successful entrepreneur himself or herself.

CF: His, yes. Yeah.

Rich Sloan: Okay. Himself. And then the endorsement had to do with you an entrepreneur or your product line?

CF: My product line.

Rich Sloan: Okay. Well, first of all, I think that any time that you are trying to establish new accounts at retail, for example. Do you intend to get this into retail distribution?

CF: Yes.

Rich Sloan: Okay. If you have successful people who are endorsing your product, I would absolutely include the endorsements, in written form, in any presentations you make of your product. I think endorsements by people in industry are valuable. The most valuable thing of all, however, CF, and this is the most important thing for you to focus on.

CF: Okay.

Rich Sloan: Is feedback from customers.

CF: Right.

Rich Sloan: Feedback from customers in the form of, "I loved the product," or "I came back into the store and purchased the product again," or "I bought more of the product, I'm telling everyone about the product." If you can get that kind of feedback, a buyer at a national retail chain loves that kind of stuff.

CF: Well, I do have those testimonials, in addition to that but I thought I was looking at -- I do have the written testimonials, and I guess a lot of small companies do look forward to have someone of that -- of this magnitude to [provide an] endorsement that has [probably] of the large following himself.

Rich Sloan: Yeah. I absolutely would use it. I think it's great. And -- and so, put it on your website put it in your marketing materials. That's fantastic. Make sure you get his permission.

CF: Well, he has given me permission to do so.

Rich Sloan: Good.

CF: So, that's the key. I wanted to make sure that once I utilize it I want to make sure I use it in the most cost-effective way to create more word-of-mouth, more branding, and more growth in the business as I continue to grow and achieve more testimonials from my customers who are pleased and happy with our services.

Rich Sloan: Yeah. I'll tell you another thing that you might want to check out. You might want to go to "StartupNation.com" and look for -- go into the search function on home page and type in Foot Petals.

CF: Okay.

Rich Sloan: And you'll find a story about Tina Aldatz there, and she has gotten her insole product for shoes into the shoes of many fancy people out there, celebrities and things of that kind. And they've given her testimonials, and it has meant a huge difference in the sizzle and the public relations and the word of mouth that means so much to a business like yours. So, if you can get also someone who, uh, wears what you are making --

CF: Right.

Rich Sloan: -- and gives you testimonial, and they're high profile, that's really hot. That's going to really influence the sizzle factor.

CF: Okay. Do you feel that individuals such as an entrepreneur or individuals who come visit the site see such a person I put on there, what he's about, think that gravitates them towards possibly growing merchandising of T-shirts more valuable?

Rich Sloan: Totally depends, CF. Frankly, it depends. Because they may or may not know who that person is. If they do know who that person is, if they like that person or have an affinity to that person, then it will have a positive thing. If they know that person and they think -- you know, for example, Donald Trump can do you good and do you bad to be associated with what you do, in some respects. Because some people think that he doesn't have a lot of class, but some people think he's a phenomenal entrepreneur.

CF: Correct.

Rich Sloan: So, there are some people who respect him, some people who don't respect him, and you are going to appeal to some and not to others. So just choose wisely whoever it is that you put on there, okay?

CF: Okay. Well, may I ask individuals, if they want to, they can check out my website, is that cool?

Rich Sloan: Yeah, that's fine. Go ahead, give the website.

CF: It's "wontbedenied.com."

Rich Sloan: "Wontbedenied.com."

CF: Yes.

Rich Sloan: Love that. Great. And they can kind find you under what nickname on the StartupNation forum?

CF: It is "LifeTranscender."

Rich Sloan: "LifeTranscender." Okay, great. I recognize that. Thanks a lot.

CF: Thank you very much.

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Won't Be Denied, has established "what not to wear" and created apparel that models your drive and passion. Fashion trend? Won't Be Denied is a lifestyle toward success. Clothing fitted for women and men. Visit www.WontBeDenied.com to learn the story behind Won't Be Denied. Submitted with Article Distributor.

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