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Do you enjoy making money? If you answer no to that question then the rest of this article would be a waste of your time. If your answer is yes, then consider this: Time, to the creative person, is more important than money. It's something money can't buy -- so if you've been squandering your time, you've been tossing away your potential profits, much like the lemonade stand proprietor who, without disciplining himself, drinks his profits. Creative people are famous for wasting time by spending it trying to make money to support their creative habit. They spend time moonlighting at a fast-food restaurant or a construction job to gain the money to buy tripods, cameras, disks, lenses. Because they take time away from their picture-taking and picture-marketing, they find themselves going financially and professionally backwards. THE SQUANDERERS Others squander their time on activities that have little to do with their mission of marketing their pictures. If you are a home gardener, did you ever figure out how much time you spend in your orchard? One hour a day for 6 months is 180 hours. What kind of solid Market List could you build if you devoted 180 hours to your Market List this spring and summer? Once you discover the editors who are out there with $30,000-a-month photography budgets waiting for your specialized orchard photographs, those golden homegrown peaches won't be so liable to distract you from operating your own real gold-making machinery. I've heard all the alibis gardeners, golfers, dog trainers, hikers, and tennis players have when I ask them why they are pursuing these hobbies rather than building a solid Market List for their stock photography. I have a three-word reply for them: "Excuses, excuses, excuses." SAVING TIME And finally, there is the ambitious go-getter who moonlights as a short-order cook, in-between night classes and a full time job. "I really have no time!" This sounds like a foolproof excuse, but consider this: Just 15 minutes a day is 91 ¼ (that's ninety-one and a quarter) hours a year! In one year a person could be well on his/her way to successfully marketing their pictures, if they disciplined themselves to spending 15 minutes a day on building a Market List, adding text descriptions to their lists of photos in PhotoSourceBANK*, or refining their business model. In one year they could quit that counterproductive short-order cook job (4 hours a night = 800 hours a year!) and become a valuable resource to a number of editors who have a constant need for photos in the subject areas the photographer specializes in. How to get started: If you have a copy of one my early stock photography books, or find one on Amazon.com in the "Used Books" section for $3.95, get it, because the marketing information in it is invaluable to you. The digital and Internet delivery information may not be right up to date in an older copy, but the marketing system is ageless. Review Chapter Four (pages 75-78) in "Sell & ReSell Your Photos." In four weekends, you could be off and running-- and kissing excuses goodbye. -RE * http://www.photosource.com\bank
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Rohn Engh, veteran stock photographer and best-selling author of "Sell & ReSell Your Photos" and "sellphotos.com," has helped scores of photographers launch their careers. For access to great information on making money from pictures you like to take, and to receive this free report: "8 Steps to Becoming a Published Photographer," visit www.sellphotos.com
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