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An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list. You see, an opt-in list enables a company to market their wares and site via an e-mail. A bit like direct marketing but your visitor asks for you to contact them. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep in contact with your subscribers and let them know what is available on your site as well as whatever is coming up. And because you subscribers asked to receive your email anything you send can not be considered or called spam. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items. Building a customer list is crucial to the success of any business. And with only a small percentage of visitors actually subscribing for an opt-in list you need to do it smart. Many people find promotional mails annoying but if you always work to adding value to your subscribers you will see your list build up and grow. You can also achieve this by having valuable content on your site. When your visitors like what they read on your web-site the will more than likely want more. Having a 'Subscribe to my Newsletter' box you will have a new way to invite them back to your site. A little teaser or appetizer if you will. A list of subscribers can also be used to earn extra money from other means than just marketing your wares and your services. You should first start with building a nice big list. Making sure you always are adding value to your subscribers and then you can start looking for ways to make money from your list. The more subscribers you have, the easier it will be to make money. Here are some tipes for how you can make money with your list: 1) Selling ad space. If you have a good list there will always be companies contacting you to advertise their products. But this is where it can get tricky. If you are just using plain text you will not be able to put in banners as they are images, but if you have a html email you can. Also, I would never ever recommend renting your list to a company. Your subscribers have allowed you to contact them, not someone else. It is ok for you to promote someone elses stuff but never ever give away their email address. 2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance. 3) Affiliate Partners - A lot of businesses on the net want to employ you to promote their products. They wont pay you a weekly wage but they will pay you whenever you sell one of their products. This is just like being a salesperson working in their company and getting paid on commission. And each time you direct someone to them that buys something you make a commission, a percentage of the sale. All you need to do is promote their products through your email. 4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer. 5) Downloadable Information products - People are always searching for information on how to do something easier or just to simply gain knowledge. If you already have a list of eager people listening to you then it will be really easy to put together an ebook or just a compilation of past newsletters to your list. 6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher. 7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
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Emails That Sell (Justin's website) is our recommended resource for writing emailsk on the Internet. To start learning from how to write emails try: www.emailsthatsell.com
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