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Creating soul in your membership site may be the single most important element to your sites success. Sounds like something that should be in the 'self help' section. To understand how to accomplish this we must first understand one very basic principle in life...that principle is balance. Everything in life seeks balance. The old adage "you can't have one without the other" sums it up quite well. You can't have black without white, up without down and in without out...one simply does not exist without the other. They are the two opposing forces that create life. Without cold, hot simply has no meaning...nothing to gauge it against. We as human beings are three-fold. Our soul is a combination of two things. The totality of all that you are is your soul...your mind and your heart. Remember you can't have one without the other. You are both the yin and the yang. You yourself are a being of balance. Even your brain has two physical sides to it. One for the intellect and one for the creative/emotional brain side. Intellect without emotion is simply flat...flat words, flat pictures etc...no depth. Emotions without intellect is equally as dangerous as emotions can steal away our peace if we don't have intellect to balance it off. You should apply this principle of balance in all your endeavors...including your membership site. By creating great, unique, appealing content within your site, you address the mind of your subscriber...you address their intellect...which is a must if you want to retain your members. Successful membership sites require not only great content (what initially drew them in) but there is another element that is equally important. That element is heart. Heart is the element that your members feel. Without this element your site soon becomes cold and your members will leave. Capture their heart by allowing your passion to show through and educate their minds with your unique content. These two elements have created balance within your site...the only path to success. You must approach your membership site in the best way possible. Why? Because you are dealing with human nature, not robots. Balance is something we as humans are always looking for...a robot only requires the intellectual side, not the emotional side. You must tap into their minds and their hearts. Giving your membership site 'soul' is simple, we must copy the success of nature...give them what they are seeking...consciously or subconsciously, give them balance. Create the membership 'soul' that your subscribers are seeking. Give them your mind and your heart.
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Metaphysics and Internet Marketing are passions of mine and I enjoy sharing my knowledge with others. I come from a strong line of writers in my family and it is my desire to help people achieve the kind of success that only the Internet can provide. Dedicated to Freedom www.kathydobson.com
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