A Review of Jeff Paul - Master Copywriter and Direct Marketer

As advised by Jeff Paul himself, he is presently living in Chicago and according to him life is pretty sweet there.

When he started Uni he was studying Anthropology but somehow, he did not say how, he wound up working as an Accountant and Financial adviser. As he said, a pretty boring career.

(sorry to all you number crunches)

But as is normally the case, Jeff's past experience of being a Financial Adviser pointed him in the direction for where he is today.

You see, being the best Financial Advisers around town is no good if you have no clients, which is what both Jeff and his partners knew.

Have you ever thought you have the best product or service and you would make millions if people knew about it?

Jeff and his 2 partners did.

These guys honestly thought they had the best service but because no one was coming to them they were going bankrupt. And I am sure you wouldn't go to a bankrupt financial adviser. So something had to happen quickly.

So Jeff Paul decided to stop wasting his time and decided to study marketing. Along the way he discovered real marketing, marketing that works

See having the best product or service isn't worth much at all. The only thing that is worth anything is the ability to market that product and Jeff realized this.

But this was not an easy thing to figure out. You see that 99.9% of marketing doesn't actually work. This was a hard lesson for Jeff to learn but he found every way possible to lose money until he finally discovered what works.

That business Jeff worked in. The Financial Advisers office. Well it went from a measly $10,000 per month shared between Jeff and his 2 partners to an amazing $150,000 per month. Nothing changed except the marketing.

This was when Jeff had that turning point, a realization you might say. Work was making him sick and he figured out that it was the customers. He didn't enjoy sitting down with them but he did enjoy getting them to walk through the door.

So Jeff got rid of his part of the business and decided to start living the life of a Direct Marketer which has taken him to where he is today.

Today, Jeff Paul is known as one of the best Direct Marketers in the business. He has sold anything and everything by Direct Marketing. Even a $6,000 set of Golf Clubs.

Recently I have been receiving notification that Jeff is retiring. He is hanging up his gear and going to live the life we all dream of.

So if you ever get the chance to learn from Jeff best you should take it.

Article Source: http://www.a1-articledirectory.com

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