AdWords Management - Tips On Keyword Selection

You can grab your client's attention by entering into the conversation going on inside her head. Google can help you to accomplish this and get higher clicks as well, by skillful use of keywords in your ads. One of the premier rules of AdWords management is; capture the attention of more people by bidding on more keywords.

Nothing endears you to your customer like reading his own diary, showing that you know what it feels like to be him. Telling him exactly what his day was like today. And that's what it means to enter the conversation inside your customer's head. When you step right into his thoughts and talk to him the way he talks to other people and himself about things that are important to him, he'll listen to you.

From the conversations in their minds, people draw the keywords that are typed in for search. When your ad says just what they are thinking, then you will grab their interest. Therefore when you have your keywords showcased in the headline, body and URL of your ad you are practicing sound advertising strategies.

The more places in your ad that you have keywords showing up, the better your chances of getting the clicks. That means the headline. That might mean the body of the ad. That even means the display URL. If someone types in "German" or "Learn German," notice how many times they'll see their keyword in this ad:

Want to Learn German?

5 Crucial Principles You Must Know To Master German, and Fast

www.MasterGermanFaster.com

If effective AdWords Management means speaking directly to what people are searching on and repeating it back at them, how do you go about finding out what people are searching on in the first place? Where do you go to get the good keywords, especially the keywords that are worth the most money?

The best place to start is on Overture's Keyword Selector Tool, a free service available at: http://inventory.overture.com. You can get an immediate idea of the value of your keywords and their value in relation to each other.

458,579 learn german

103,157 german shepherd

85,210 german

22,970 german dictionary

16,990 german english dictionary

16,294 german translation

15,992 german shepherd dog

14,409 german translator

13,037 german shepherd puppy

11,646 english german dictionary

10,187 german to english

9,810 german to english translation

9,800 german short hair pointer

Take a quick glance at the above list and you will see where the traffic and money are. It is clear as well that some of those keywords don't belong on your list.

Without spending a dime it is already clear what your most prominent negative keywords are. Negatives are the keyword you want to specifically keep your ad from showing when someone uses them to search. Just put them in your list beginning with a negative. Such as:

-dog

-puppy

-shepherd

-pointer

-dictionary

-translator

-translation

-hair

-etc.

Your ads won't show anytime people include these words in their search.

So how much will these keywords actually cost to bid on? To get your answer, head over to the Yahoo Resource Center, which you can find at www.overture.com, and click to see the "Bids Tool." When you enter "learn German" in the pop-up search box, Overture gives you a list of the prices advertisers are paying to promote their products on Yahoo sites. They start at $0.47 and bottom out at $0.05.

This information of course is from Overture, not Google. When this article was written, Yahoo's search pages were determined by bids only. On the other hand, with Google, you can get preferred treatment if you have a better than average click-through-rate. Also on Google the competition and nature of the traffic are not the same.

Don't let this throw you though. Overture's Bid Tool is quick indicator of the kind of business advertisers are able to generate with their Yahoo clicks. By this example advertisers weren't willing to pay more than 47 cents per click. When you contrast that with what you see for "home mortgage", where the top bid on Overture is over 4 dollars, you can see what the business possibilities are for the "learn German" market are or aren't.

Article Source: http://www.a1-articledirectory.com

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When you need an adwords consultant, he's the man!

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