Adwords Help: Are Your Adgroups a Total Mess?

Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve...

...And that's a ton of pressure when it's your credit card being billed for every click!

So, here's a quick tip from a 10-year veteran of the PPC marketing game, and an easy way to up the ROI you get from Adwords:

A crucial element of Adwords account is how well you have your Adgroups organized.

Don't fall into the oh-so common trap of only creating a couple of adgroups per campaign and then stuffing them with hundreds (or thousands) of keywords.

Don't do this, it's begging for trouble!

Trouble in that you're be playing Adwords like an amateur, and end up "rack rate" for your clicks instead of "wholesale", you'll suffer from lower CTR's due to poor relevance of your ads, and most likely you'll be nailed with poor quality scores.

Always remember this, "relevance" is king!

Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups.

For keywords with a lot of clicks, this might mean one keyword (with it's three different match-types) per adgroup, and that's all!

Even for low-traffic keywords "long tail" keywords, have no more than 15-21 keywords per adgroup.

After you "break out" the keywords into new adgroups, notice how much easier it is to write extremely focused ads, using the keyword(s) as much as possible in the ads.

Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR!

Article Source: http://www.a1-articledirectory.com

Kirt Christensen delivers highly-profitable PPC management service, managing over $612,000 of yearly spending for clients that rave about him! www.ManageMyPayPerClick.com
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