Anatomy of a Super Digg campaign

Recently, our SEO company Voltier Inc took on a local used car dealer in West Palm Beach, Florida, as a client. We were hired to bring customers to the dealership through referrals from the website. This is mainly done through leads generated on the website and interest in various vehicles that are displayed on the website. In conjunction with doing various on page SEO, it has been my job to get this site indexed (as it had 0 pages indexed on all search engines when my work began). Things were progressing fairly steadily, but with only around a month of link building, I'd seen only modest results in Google and Yahoo. As many would expect, it was fairly easy to rank well in MSN for our top keywords. Our rankings for Yahoo and Google, however, for the following keywords (or some variation of), have not seen much progress:

Used Car West Palm Beach, Used Car Dealer Palm Beach, Palm Beach Used Cars, florida used cars

Now comes the interesting part.

As Part of our Link Building efforts, I released a number of articles meant as Link Bait. I wrote an article about airbag fraud, about best SEO practices for car dealers, the most dangerous drivers on the road, and a few others. The brainstorming was slow going, but on a whim I came up with an idea I thought could possibly be popular on a site like Digg or Reddit. The bad part was that the article didn't really have anything to do with used cars....

The article.

What I came up with was an article entitled "8 Diseases That Give You Superhuman Powers." Essentially, it was just a compilation of 8 different Discovery Health specials, with YouTube videos and Wikipedia references. It took about about 10 minutes to write, and it was online about a half hour after the conception of the idea.
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I decided to post the article on Reddit first, because it seemed that articles there were less easily buried. What happened was astonishing.

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