Critical Tips for Your Online Marketing Efforts

If you are trying to make money on the web, you have probably learned a few painful lessons. Web marketing is a beast unto its own. Here are some tips that will help you tame it.

1. Blog Trick - Blogs are used for many things these days, but one trick is to use them to get a site indexed in Yahoo, Google and MSN. Simply take the pages off your site and enter them on the blog with a link to the corresponding site page. It works.

2. Widgets Are Us – When considering whether to start a site, make sure you rely on objective research. What you think might sell is irrelevant. Use research tools such as Overture or Wordtracker to make sure people are actually searching for your idea.

3. Keywords in Your Published Articles – If you publish articles to promote your site, be careful! If you put your main keyword phrases in the articles, the listings in the article directory may outrank you site!

4. SEO Conflict of Interest – When it comes to SEO firms such as ours, it is important to understand that have a conflict of interest. Simply put, they double dip by taking clients competing for the same keywords.

5. PPC vs SEO - The debate between PPC and SEO is a non-starter. If you don't have rankings, market with PPC. If you do, turn off all PPC ads for keywords under which you rank in the top 10.

6. Paying Search Engines for Traffic – Search engines sell traffic through something known as pay-per-click marketing. For most new sites, it is a good way to get immediate traffic. Just make sure you are making more money than you are spending.

7. Your Business Domain Name – Using your business name as your domain is a no brainer for most people. Just make sure it is easy to remember and type in. Avoid using it if you have multiple words that end and start with the same letter.

8. Google vs Yahoo - Google and Yahoo are the two biggest search engines out there by traffic. There is really know competition, however. Focus your marketing on Google. Yahoo should be a secondary concern.

9. Perfect Internet Business - The perfect online business is whatever you love. It is going to take a lot of work, so figure out your interest and stick with it.

10. MSN vs Google Search Engines - When marketing, you need to know which search engines to focus on. Google has the advantage of controlling the most traffic, but rankings come slowly. MSN will rank sites quickly, but has little traffic.

Obviously, not all of these tips will apply to your site. Still, even a few can make a big difference, so try them out.

Article Source: http://www.a1-articledirectory.com

Spencer Pirres is a marketing consultant with MarketingTitan.com.
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