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Your Google ads are an army of 100,000 tiny salesmen traversing the entire planet for you. And you only have to pay their salaries when the customers crack their doors open to listen to them. Salesmanship in print is advertising. The same language used for selling or persuading someone to buy your product via the phone or in person, is the same language to use when composing your Google ads. Before you try to write advertising copy, you should try to explain what you're selling to someone who might buy. And then, when they raise their eyebrows and lean forward, pay attention to what you just said. Those tiny Google ads will succeed for exactly the same reasons. The only challenge is your limited space. Remember, the headline is 25 characters or less, and each line of the body is 35 characters. The web site URL displayed in the ad can also be up to 35 characters long. So those are your limits. And that's okay, because your goal is not complex: just be clear, simple, and relevant. Literary folks with Ph.Ds or even MBAs generally have serious marketing disabilities. For advertisers academics can be more of a hindrance than a help. You don't need to be a literary genius. Google Ads are the language of the street, not the ivory tower. Speak to your customer in the language she responds to in everyday conversation, and she'll click. Within the fraction of a second it takes to read your headline, your prospective client will make up her mind on the question 'to click, or not to click'. Your headline will hold the greatest amount of advertising weight on your webpage, just as it does with print advertising. Your potential clients are using specific search terms. You want to plug those terms into your headline. This will be his first relevancy clue. Which means that you need to make enough different ad groups so that each one of your major keyword terms has its own ad. Let's say that you sell customized power supplies. There's certainly more than one way a potential customer of yours might come looking for what you sell. She might search for "adaptors." She might search for "power supplies." She might search for "transformers." The thing to do is click on over to your favorite keyword tool, like Wordtracker, or maybe you have some keyword generating software. When you are there you will find all the major variations and related keyword terms for your niche market. Your next step will be to divide them up into sub sets for grouping to match specific ads. Such as: Custom Power Adaptors Record-Speed Custom Production Time Get a Full Quote in 1 Business Day XYZAdaptors.com adaptor adaptors ac adaptor power adaptor custom adaptors Custom Transformers, Fast Inventory Cost, Lead Time Advantage Get a Quote in One Day or Less transformer transformers power transformers electrical transformers voltage transformers Power Supplies to Order Inventory Cost, Lead Time Advantage Get a Quote in One Day or Less XYZAdaptors.com power supply power supplies switching power supply dc power supplies ac power supply They are not flashy ads, right? They aren't heaped with gushing verbiage; in actuality, to people like you and I they are most probably boring. They should be. They're not directed to you and I. This is a company that aimed at engineers, therefore their ads use the terminology that engineers can understand, connect to, and recognize. They reflect their targeted customer well. Plus, they have a good CTR. Use your main keywords in your ad headlines and keep things relevant by making as many ad groups as you need to match your main keywords. That is the secret formula.
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With over ten years of experience in pay per click management , Kirt Christensen, will share his experience in PPC management, by presenting you tips he found that are effective (and some that aren't). www.managemypayperclick.com">www.managemypayperclick.com
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