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Hip Hop And Rap Groups Find New Clothing In BAPE

If you've turned on your television set within the past few months, you've probably seen at least one celebrity wearing the trendy line of clothes sporting the name BAPE. The clothing line has taken over several countries by storm- but how did it get started, and what's all the fuss about?

How BAPE Rose To Fame

BAPE, short for "A Bathing Ape," is a Japanese company that specializes in new-age trends and sporty clothing. The company caters mainly to hip hop and rap personas, although it extends its reach to several stereotypes.

The founder, who goes by the name of Nigo, created the line in 1993. He marketed the brand by giving away a large amount of free shirts. Nigo also gave celebrities and singers the shirts in hopes that fans would see the brand and buy it from association. As it turns out, Nigo was right, and a steep climb to success went underway.

Today's Fashion And BAPE

Because of his vast success, Nigo was able to expand his business into other countries. The clothing line has seen a warm welcome by the rap and hip hop industry in the United States, where several stores have been opened for the clothing line.

BAPE clothing has received worldwide recognition thanks to the simple marketing ploy Nigo employed in his first campaign. From the very start, he targeted the music industry as a way to sell his product. Today popular hip hop artists such as Kanye West commonly wear the apparel in music videos- giving the BAPE line massive exposure.

Creativity Sells For BAPE

BAPE was a creative clothing line from the start, which has led to much of its success. Even the best marketing skills in the world couldn't sell a product like Nigo has. But in Nigo's case, he had both the marketing skills and the creativity to produce a truly phenomenal product.

BAPE is most commonly recognized as a brand of clothing that features unprecedented fashion themes. Most of the designs include a large amount of shapes or images, as well as colors that don't blend very well.

The BAPE brand doesn't just stick to shirts, however. They get a large amount of business from hoodies, jeans, and shoes too. The shoes in particular have been quotes as being similar to the Nike "Air Force 1" brand shoe, which had previously done exceptionally well on the market. In a sense, Nigo duplicated the success of the Air Force 1, and even took it to a next level with the BAPE sense of creativity.

Final Thoughts on BAPE Clothing

The popularity of the clothing lines BAPE offers is still running strong. Because it is indeed so, buying BAPE clothing is safe from the "one month trends" that sometimes plague the fashion industry. Likewise, it can be seen as a longterm investment as the clothing line isn't going anywhere soon.