How Many People Are Looking For This Product?

Nothing can be more aggravating than to create a website then have to wait for people to "stumble" upon it. It is about as fun as watching your clothes dry. This is the reason why managing your Pay-per-click is a fundamental aspect of the online world.

Ten minutes from right now you can have a Google campaign up and running, sending visitors to your web site. The speed at which you can do new things and make changes in Google's system is stunning.

But speed can also be a trap. Sometimes people do rash things when they're in a hurry.

Running through money like it's water is real easy with PPC management - choose a keyword, put up an ad, and get a load of traffic that costs you money but none of it is likely to buy your product. Here is the question to ask that will help ensure that you don't spend money on the wrong traffic for your site. Ask yourself:

How Many People are Looking for this Product?

Finding the answer to this question will help you understand what you should expect in the way of traffic and new customers that Google can send to you, and avoid disappointments. Even if you don't get everything you are hoping for in terms of traffic, you will probably discover some traffic sources that are not as high-profile but equally profitable.

Using Overtures search term suggestion tool http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK), you can estimate what your traffic could be in just a few moments. All you need to do is put in some of your main keywords and then you will see just how many searches were done last month on their servers.

Take this example; the products in your skin care company are for slowing the aging process. Just suppose you are just starting out and want to use Google to bring in more visitors. Where can you start?

The first thing to do is to brainstorm a starter list of possible keywords. You've got plenty to work from:

skin

beauty

acne

cosmetics

makeup

cosmetic surgery

dermatology

anti-aging

wrinkles

oils

moisturizers

This list is only the beginning. If I take it over to the keyword-selection-tool on Overture and put them in, I can see how many searchers they had in the past month. These are the results:

skin 7,290

beauty 5,006

acne 1,872

cosmetics 1,862

makeup 1,796

cosmetic surgery 1,736

dermatology 622

anti-aging 503

wrinkles 485

oils 390

moisturizers 120

Notice what's going on here:

The keyword "skin" got over 60 times as many searches as the bottom term, "moisturizers." That term may be one of your most valuable players.

When you check out your keywords on Overture you will also get with them words that won't be relevant. You will use those as negative keywords.

There are a huge number of people who may want skin-care products but who'll use different word combinations than are on the lists we've come up with. So for a successful PPC management, we'll need to brainstorm for more, and then search Overture's tool again.

According to Overture, we could conceivably get tens, even hundreds of thousands of US searches in a month on those top keywords.

Article Source: http://www.a1-articledirectory.com

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords management services, he's the man!

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