How T-shirts Became So Popular In America

In my life, for many years, nothing could be so benign and innocent as a -shirt. All that has changed.

Nine-one percent of Americans claim they own a "favorite T-Shirt".

But I have a favorite pair of jeans too. So what's the big deal?

T-shirts are a different breed of clothing which you will soon discover.

The first promotional tshirt for a movie was printed in 1939. That movie was "The Wizard Of Oz". Like the movie, the tee did quite well. We make our own version of a Wizard Of Oz tee, I imagine a bit different than that first image, which shows a cartoon of the gang walking down the yellow brick road and Toto is lifting a hind leg. The caption reads, "How the yellow brick road got it's name." But I digress.

Since cotton is king, yes, still in southern states, much can be done with it. For instance an acre of it will yield 1200 t-shirts.

Ever wonder if the T-Shirt business is a viable one? How about this for a statistic? About two billion tees are sold annually worldwide.

Tees are sold by the pound worldwide by the Salvation Army. It creates a huge bulk of their income.

The first printed t-shirt was political; and said "Dew-It With Dewey". It hangs in the Smithsonian.

The film industry was just getting started. When they got wind of what the proper tee could do, they form fitted Brando in both his t-shirt and jeans for "A Streetcar Named Desire".

Only in the 1920's did T-Shirt become an official word.

In 1977 more than 8 million dollars worth of Farrah Fawcett T-Shirts were sold when she appeared on Charlie's Angels.

The wet t-shirt craze started after Jacqueline Bisset's appearance in the film "The Deep" in which she is swimming underwater, then surfacing, wearing a white T-Shirt and topless bikini.

The most popular form of designer tees today are silk-screened. But digital reproductions are becoming very popular and blend into the fabric and, to me, have more of a "real" look than a decal ironed-on look, but of course, it is a matter of taste. I decided to manufacture both, as different folks like different looks.

We in the U.S. love our tee shirts. A survey done several years ago show that more than 62% of the U.S (all ages) own at least 10 tees and 18-24 demographic group owned over 10 T-shirts and 19% owned over 30 tees. So it doesn't appear they are going out of style anytime soon.

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