Identifying Your PPC for Managing PPCs

To begin with you need to answer the 4 questions below:

1. Why should I read or listen to you?

2. Why should I believe what you have to say?

3. Why should I do anything about what you are offering?

4. Why should I act now?

In fact, these are a powerful guideline for what to include in your Google ad and on your web page when folks click through. Answer them, and you've taken your message and made it that much more compelling.

By trying to fill the wants of all people we have missed our potential. Don't try to gratify everyone. If your goal is unclear and you have a firm vision of what your company is, your customers will be confused and you will waste your time and energy.

Most likely you remember this easily recognized USP of Domino's Pizza:

Fresh, hot pizza delivered to your door in 30 minutes or less, guaranteed.

Domino's was the first to make such promises in their statement. They were pioneers. And because they had this clear vision or statement they were able to build a multi billion dollar business.

See what a USP that is laser sharp did for the day-to-day procedures for Domino's personnel:

Fresh. They don't have to keep freezers full of prepared inventory. They keep all of the needed ingredients on hand, along with adequate staff to prepare the orders. And the pizza doesn't even have to taste good.

Hot. They keep a disciplined time schedule, getting the pizzas into the oven in time with orders that come in. They keep the right containers on hand and the delivery guys make sure the pizzas are well packed.

Pizza. No spaghetti. No lasagna. No fine wines. No burgers.

Delivered. This is no diner. Servers, chairs and tables or a team of busboys are unnecessary.

In thirty minutes or less. Everyone works fast.

Guaranteed. When the customer hears this, he sits up and pays attention. And the manager has financial incentive to keep the operation moving.

When you have this message defined and focused, it will liberate you. You become the specialist. People ask you to solve problems that you're not geared to deal with, and you simply refer them elsewhere. Nobody expects you to be an expert on anything other than your one niche.

You can certainly expand into other areas, and many businesses have multiple USPs. Every product in a retail store has its own USP. But in each case, it needs to be unique, and it needs to be clear.

Fitting your USP into a Google ad is your goal - Be sure to at least fit in the key points.

Article Source: http://www.a1-articledirectory.com

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to google adwords consultant, he's the man!

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