If Bill Gates Sold Maternity And Infant Wear

As an online merchant who sells unique funny maternity and infant wear I understand the importance of bundling products. It not only helps create sales, but more importantly makes the customer happier. Because I can bundle, I'm able to sell something that wouldn't otherwise exist in the marketplace, and something much more memorable than what already exists.

I remember being totally surprised when the headline news, a few years ago was Bill Gates being sued by Netscape for bundling I.E. They called it "unfair trade practices" or "creating a monopoly" or some kind of legal jargon. I remember chuckling and asking myself, "Then why did they drill bundling into us in business school?"

If I'm not mistaken, Henry Ford (or one of the big car manufacturers began bundling cars with "extras"). Every car we buy today is bundled. That means "added on features" that are standard, so the consumer does not have to buy them separately. Air-conditioning would be one example.

Another example of bundling is when vcr players added remote controls.

Microsoft had to spend a lot of money defending itself in this case, and, though didn't come out smelling like a rose, didn't have to completely comply with the total complaint. Many legal scholars quoted the case as frivilous as did the Wall Street Journal.

A PC without an operating system, for instance, is like a fish without a bicycle (with apologies to Gloria Steinem..her quote). But I digress.

I have nothing against Netscape, and, in fact, I think they make a very good browser. But I do question, not based on expertise, but on business studies and even being a consumer, why, the fact that I.E is bundled, is so bad? The question has never been fully-answered to me.

It may sound a little arrogant, and I am no Bill Gates, but a small fish in a big pond, I will continue to bundle because it was how I was taught to market. It is win-win. To my knowledge, bundling has never been done in the trendy maternity wear business; at least not the way we are doing it with matching funky infant wear, mugs, teddy bears, etc. It makes sense as parents love early photos of baby and parents together.

Speaking of taking pictures, I've never bought a camera that didn't have a lens attached. (more bundling).

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