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Technology breakthroughs have opened up the mobile device as a new channel for Internet communications. This generates a round of cheers from many sectors, business being one of them, who welcome the increased customer and audience coverage. Mobile devices are used everywhere by an increasing number of customers, and the latest advancements give them the freedom to use their mobile devices beyond mere text and voice calls. These days, users gleefully surf the net or check their emails using their hand-held mobile devices. So, if you're one of those businesses bent on breaking every boundary of communications just to deepen customer relations and engagement, and at little cost at that, why not unleash your email campaign across the realms of mobile devices as well? It's easy, really. You already have your existing email campaign. It sends regular email messages right into your customers' mailboxes. Sending the same message into their mobile devices requires only some minor email design modifications, centered mostly on the limitations of mobile devices. Once the email design is set, the message can be conveniently sent, read and acted upon by mobile-toting customers, to their instant satisfaction. Introduce Yourself Immediately A tiny but discernible logo goes a long way in letting the mobile user know who you are at the onset, and should be included in your email design. If a logo is not possible, the name of your business should be prominently displayed somewhere on the top of the email. This simple act of introducing yourself has a lot of benefit. First, it conveys professionalism on your part, and second, it primes the user to whatever message you are imparting. They would appreciate that, at the very least, you are someone they know, not just another aggressive yet unauthorized marketing campaign. Email Format - Keep 'em Small Mobile devices are commonly no larger than the size of your hand. Keep this in mind in conceptualizing the email design. If you can craft your email message to be direct and straight-to-the-point in one or two short sentences, that would be perfect for wielders of the mobile device who, chances are, are always on the go and would appreciate not reading a really long message in the middle of something. Avoid Straining Their Fingers Stick to the direct and to-the-point messages for your email design. Too much finger action is required to scroll down a long-winded message. If it's not possible to condense the message, make sure to place the key ideas of the message at the top. This is in case the fingers are stressed and the owner decides to cancel reading altogether. Careful with the Layout Your email design layout should consider the screen resolution limitation of mobile devices, which are commonly capable of 500-pixel width. Any message you send should fit into this resolution. Make a layout that is flexible and mobile device-friendly. Avoid Being Deleted Remember that you are not the only one sending messages to your customers. Their mobile device inboxes will probably be lined up with messages from friends, the office, mom or dad. Your promotional or informative messages will compete for reading time and attention with these messages. Increase the chances of being read by consistently sending relevant and useful messages, and avoid annoying them to the point of being deleted through an email design with them -- not you -- in mind.
Article Source: http://www.a1-articledirectory.com
Debbie Everson is the CEO of SearchMar.com, the leading provider of search engine optimization & online marketing solutions to over 200 small businesses. Debbie brings over 15 years of experience leading SEO and direct marketing programs for
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