Key List Building Moves: Viral List Builders

I like list building with viral list builders. While some marketers hate them, I think they have their place, especially if you're a beginning marketer. Don't tell anyone, but I still use them. I believe that many who don't like them simply either don't use them well, or they've used the wrong ones.

What's a viral list builder? It's simply a way to leverage your list building efforts. Basically, it uses existing subscribers and visitors to get more subscribers and more visitors. These are true set and forget advertising techniques, and they're often zero cost.

Some marketers are masters at making every visitor count. If you want to make every visitor count, these tools can help you do that at no cost. While some viral list builders work right on page, others only work as popups. Some work as both, and still others replace a page entirely, such as your thank you page. I want you to understand that zero cost refers to money only.

There are other costs associated with using some viral tools, such as time, a certain level of control, and the fact that you're often building someone else's list or traffic as well as your own. The trade offs can be worth it, however, if you use these tools correctly.

I happen to like List Inferno, so I'll use that one as an example. They have an easy three step sign up process, and this tool doesn't have to be a pop up, although it can be. Some people don't like pop ups, or they may conflict with the terms of service of some ad and affilate programs. Also, unlike some other list builers, List Inferno offers the ability to promote ezines on topics other than Internet Marketing.

How does it work? Basically, your traffic is used to show several ezine subscription forms on your site. Somewhere else on the web, your ezine details are presented as well. You simply enter your ezine subscription details in the List Inferno list builder and copy their code into your web pages. The more times you show a page with the code, the more chances you have of getting another subscriber.

This means that for every visitor to your page, you get the opportunity to gain another subscriber. In my experience, the sign up rate with viral list builders is rather high. My list building efforts, once started with these viral tools, just seem to spin off on their own without my having to actively do anything. I like that, and you will too. If they slow down for any reason, I simply ramp them up a bit with a few techniques and there they go again gathering subscribers.

I offer an ecourse on beginning list building in which I cover the basic elements that you need to properly build a list. One element that most list building courses tend to gloss over, is a way to reach potential subscribers.

One challenge, however, is that many people find it hard to drive traffic to their websites, or they don't want to spend the money on a website at all. While I highly recommend that you build a website and develop a number of ways to drive traffic, viral list builders like List Inferno can be used with free websites, and once you get a few visitors, the viral effect begins to build your list for you.

There are a number of things you can do to increase the power of a viral list builder. One simple technique is to create a number of relevant keyword rich pages on your site, and place the list building code on each of those pages.

Next, begin driving traffic to those pages through all of the means in your marketing arsenal. During your auto responder sequence or broadcast emails, send your visitors to those pages that offer more information on the topic at hand.

In this way, not only will you have natural traffic working for you, but each subscriber as well. In fact, if you do this right, each subscriber can be responsible for producing several opportunities for you to gain new subscribers. Using this type of system, you'll be a champion of viral list building in no time.

Article Source: http://www.a1-articledirectory.com

Author Kurt Schmitt works with and teaches email marketing solutions that work. If you're interested in generating more traffic and more subscribers through viral list building pick up a copy of his ecourse.
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