Latent Semantic Indexing Puts Emphasis On Depth

The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic approach to judging website content comes online. This new concept has many webmasters hopping, and it should. Latent semantic indexing is quickly becoming the wave of now.

Google is behind the creation of latent semantic indexing. This system, which basically means hidden meaning indexing, was designed to enable the search engine to better scan pages for their overall themes. It boils down to being a system that offers a more sophisticated way for the search engine to measure sites for their relevance in regard to individual searches. While latent semantic indexing doesn't require a complete redo of websites, it does mean that webmasters who focus on high quality content are more likely to get ahead.

The history behind latent semantic indexing is rather interesting. Google's current ranking system, which relies on incoming links (or votes) and keywords to scan pages for relevancy when computer users do searches has been known for penalizing perfectly good sites. The system was set up to scan for relevance and quality. In the process, it has a habit of knocking new sites and those which add too much content too quickly. Although some of these sites, naturally, are those that result from link farming and quick keyword stuffed content generators, not all are unplanned fabrications.

Google wanted a better way, and it was found. Latent semantic indexing is meant to scan the overall theme of a site so as not to penalize those sites that have fresh, relevant and good content even if they do happen to pop up over night.

This new focus puts an emphasis on quality and freshness of content to help sites gain ranking position. In essence, latent semantic indexing is meant to give a search the best possible site to meet their needs based on relevant keywords and comprehensive coverage and not just incoming links. This system basically presents a more fair way to give search engine users the pages they really want. It does what Google has always tried to do - provide higher quality, more relevant results.

The old days of Google putting 80 percent of its emphasis on incoming links and 20 percent on the actual site itself are coming to an end. Incoming links will always have relevance, especially in regard to breaking search "ties," but they may not carry the same weight as before. This can make it a bit easier for those who work on their sites with an emphasis on quality to see real results.

What all of this means to web publishers is that those who have done and continue to do their jobs correctly will have a better chance of shining with latent semantic indexing. Those who keyword stuff, create nonsensical content and spend a lot of time using link farms likely will not.

The real key to getting ahead with latent semantic indexing is to produce useful pages that follow themes and stick to them. Webmasters that do this will likely rank better on searches. Sites that don't, might have some issues to contend with.

Article Source: http://www.a1-articledirectory.com

About the author: Jeff Alderson specializes in maximizing traffic and sales. He is also the developer of numerous PPC and SEO software. Jeff suggests using a keywords analyzer like Ad Word Analyzer to find keywords for your site.
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