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Are you really hooked on the independence provided by a sales position? Good. But you still have to pay your monthly expenses and put food on the table. 5% of initial salespeople survive, so what makes you think you are the exception. The domino effect is your life preserver so quit floundering around and use it. Determination to succeed separates average from exceptional.Got the determination? Read on. It sounds like a forbidden subject. Throwing away the company sales bible and starting over sounds like a sure way to drown. Instead it is your liferaft. In any type of sales, do not envy the successful ones. It did not take them very long to find out how to make sure the odds were in their favor. Applying the domino effect introduces from ground zero the ultimate pieces that few salespeople have ever grasped. There are only 3 pieces used in creating the domino effect. All must be applied in order for you to triple your sales earnings. The three blocks are (1) a working leads system, (2) increasing sales by repetition of your sales skills, (3) confidence enhancement producing a higher closing ratio and increasing premium policy size. One piece leads directly to the next. Dominoes can tip over easy and you can tumble even faster. Allowing just one piece to fall collapses everything. The First domino you must turn upright is named "leads". For most salespeople is the hardest, yet most critical. It is a rare situation when your company provides you with a real genuine lead thatyou have an excellent chance of selling. The true lead is an interested qualified person requesting information on a product you are experienced in selling, residing in a reasonable driving distance. For the ground zero domino to stay upside, you should start with 2 or 3 good lead appointments daily. The average career insurance person is lucky to acquire two or three valid leads, covering a portfolio of products, during a week's time. Personally spending $450 or so, allows sending out 1,000 piece bulk mail sales post cards.. You must make sure the carefully written sales piece only goes out to prospective clients matched to a product you are familiar in selling! This introduces receiving accurate prospect lead responses. In reality a minimum of $2,000 in commissions or profits is reasonable. Immediately take $450 out of this return, and repeat the process over. This pops up the second domino, simply marked "selling skills". Seeing more people by paying for good leads, automatically builds up skills. Consistent practice when implement minor changes, eventually leads to higher selling skills. Your sales presentation starts flowing naturally, and you see your prospect intensely listening to your offering. But you can't stop investing in leads, or both dominoes will tumble over. The last domino also has a life of its own, at the right time it leads straight up. Your selling skills have elevated the "confidence" domino to spring into the third slot. Confidence is rarely born, but usually earned. You must become a knowledge expert of the products you plan on selling. Increasing and repeating sales presentations, along with product knowledge earns you confidence. What a joy to remove the heebee jeebee when your income starts to steadily rise. Instead you should almost transparently see your ratio of sales increase, plus notice a uprising trend in the average sales amount. All three dominoes are standing tall and so are you. Don't take any shortcuts or implement any major changes or you will be back to ground zero in a flash. Let's summarize the domino effect. Quantity and quality of constant leads + sales skills enhanced by more presentations + boosted confidence to consistently close more sales = a net income that can easily triple your current earnings. Reaching top status, allows ego satisfaction in knowing you personally trained yourself. So give yourself a pat on the back. As Frank Sinatra sang, "I did it my way". P.S. By the way, this domino effect not only applies to new sales agents, but anyone involved in the sales process.
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Don Yerke started his career as a new rookie insurance agent, then sales manager, followed by General Agent and moving upward to an independent sales product marketer. He then founded Agents Insurance Marketing USA, Inc. and then Direct Mail List Brokers. Don is now the firm's adviser and writer of a wide variety of sales and recruiting articles. At www.direct-mail-list-brokers-marketing.com The profitable firm provides marketers with the most refined lists of agents and prospective consumer clients.
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