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Since all women dressed baggy in the dark ages, maternity wear probably existed before it actually had the label "maternity wear". It was simply known as baggy clothes. It was not until the mid 19th century that maternity wear received it's "handle" and was marketed and worn as such. With puritan men running the show, it was still considered a bit taboo to even let someone know they were pregnant, much less wear clothes advertising such. However, in the Georgian period, probably thanks to reformers like Rousseau, such dresses were worn without being labeled "maternity-wear" and would "grow or stretch, with the pregnant woman, at every stage of pregnancy. Keep in mind, only the affluent could afford such attire, and the peasantry remained in their usual baggy attire. Most were not aware of they were mothers-to-be or not.
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