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I'm an Online Dating Coach, and many of the ads I see on the Internet are shocking! There are some (often written by guys looking for women) who write their ads like they're trying to sell used furniture in the classified section of their daily papers! The women's ads are often just as bad - often containing very little substantial information - or the ads just come across as demanding. Take a look at this example. This ad was designed by a woman in her early 40's - professional who enjoys open conversation - 41 "I love to talk about books that have struck you bizarre or interesting. I do want someone to hang out with, and must enjoy talking about politics, books, places and wine. Must love chocolate!" Talking about everything? For the sake of keeping the conversation going, some guys would no doubt go along with that one (or at least, they would try) but when it comes to "bizarre books," then her options might start slimming down a bit. It's always interesting to see how many women love chocolate. I understand there's something in chocolate that works like a stimulant in the brain. Can you imagine reading an Online Dating Ad that says, "the main thing is that you love coffee"? Do we have an addictive personality type here? It's hard to imagine what sort of guy she'll attract with that ad! Have a look at this next online dating ad - it's from a young man who describes himself as the "Tattoo Teddy Bear" - tattoo teddy bear - 29 "i just want a good girl that knows how to treat a man with respect." This online dating ad gets right to the point, doesn't it. So is it any wonder that so many single men and women are just like "two ships passing in the night?" Which brings me to our first lesson of today: Always write your Online Dating ads like you're having a normal conversation with someone! Or to express things in terms of what NOT to do: 1. Never write an online dating ad like you'd write an advertisement for a newspaper. 2. Don't "talk down" to your readers. 3. Never write a short (one or two sentence) ad. You just can't say enough in a short ad to really "sell" yourself properly! Here's what you SHOULD do: 1. In your online dating ads, talk about yourself in such a way as to create an image of yourself as a real person in the mind of your reader. You might want to include some of your personal interests and hobbies - and what you enjoy doing on a date. 2. Give your reader a sense of how they will feel when you two are together on a date. Put yourself in the shoes of your reader. Be empathic, be sensitive to their needs, and try to anticipate what they might be thinking and feeling while reading your online personal ad. 3. Mention some of your best inner qualities to motivate your readers to respond to your ad! 4. What's the benefit (i.e., the "payoff") for answering your ad right now? And finally... 5. Don't forget to spell-check your ad before you submit it! If you follow the guidelines I've suggested above, you'll be on your way to a very successful Internet Dating experience!
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