PPC Management - How To Identify Your USP

Your first step is to answer these four questions:

1. Why should I read or listen to you?

2. Why should I believe what you have to say?

3. Why should I do anything about what you are offering?

4. Why should I act now?

In reality these are potent directors for what you should have in your AdWords and on your landing page, the page they first go to when they click on your ad. Using the answers to these questions you can make your message effective and full of power.

We've all fallen on our faces attempting to be all things to all people. You can't please everybody. If your purpose is murky and your sense of identity vague, it confuses your customers and robs you of time and energy.

Most likely you remember this easily recognized USP of Domino's Pizza:

Fresh, hot pizza delivered to your door in 30 minutes or less, guaranteed.

Domino's was an industry leader back in the days when they started with that USP. Because of this singular, yet plain value statement, a multi-billion dollar business was established.

Here is what the 13 words of Domino's USP did to the daily processes of their business:

Fresh. There are no freezers filled with prepared foods. They have the supplies on hand, and enough workers to assemble the orders. And the flavor isn't even mentioned.

Hot. The time schedule is everythin, get the pizzas in the oven on time as the orders come in. Have the right containers available and the delivery team makes sure the pizzas are packed right.

Pizza. There is nothing else on the menu to distract.

Delivered. We aren't talking about a restaurant There aren't any servers, busboys or tables and chairs.

In thirty minutes or less. Everyone works fast.

Guaranteed. As the consumer hears this, you have his attention. As well as the manager's, this is motivation to keep the business productive.

When you have this message defined and focused, it will liberate you. You become the specialist. People ask you to solve problems that you're not geared to deal with, and you simply refer them elsewhere. Nobody expects you to be an expert on anything other than your one niche.

You may want to enlarge into other territories, like others you will then need more than one USPs. Retail stores are full of products that have their own USP, each one is clear and pointed.

Fitting your USP into a Google ad is your goal - Be sure to at least fit in the key points.

Article Source: http://www.a1-articledirectory.com

Kirt Christensen's high-energy flair in PPC Management as he handled over $612,000 of yearly internet advertising for clients, has them praising about him! managemypayperclick.com

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated