SEO Advice For Your Site

SEO is the process and art of getting high rankings on Google, Yahoo and MSN. After years of formulaic approaches, it is now a simplified process. Here are some nuggets of advice that may help your efforts.

1. PPC or SEO Marketing – Deciding whether to pursue PPC or SEO is a fairly simple problem. If you site is new, start with PPC. Run it until your seo efforts start to take effect. As you gain rankings, turn off the corresponding PPC ads.

2. I Guarantee Rankings – Um, no. The ranking methods used by search engines change all the time. Nobody can guarantee rankings on competitive keywords, so don’t buy the hype.

3. Efficient Meta Titles – When putting your meta title together for the pages on your site, don’t just slap keyword phrases together. The title is what people will see in search results, so make sure it makes sense.

4. Meta Description Tip – Your meta description is an important part of optimizing a page. To maximize the impact, your meta description should be the exact text in the first paragraph of the text on the page in question.

5. Meta Keywords Tip – Setting up you meta keywords for search engine optimization used to be very important. Most search engines don’t look at them now, so don’t spend much time on them.

6. Finding Freelance Writers – if you are hunting for freelance writers, try using Elance or RentaCoder. Alternatively, you can try posting on the article directories that have forums.

7. Keyword Research Common Sense – When doing keyword research, don’t leave your common sense at the door. Think about what phrases you would use to search for something and make sure to incorporate them in your site.

8. Black Hat Optimization – Black hat optimization refers to finding some trick to get rankings. Sounds good until the ranking process changes and you lose all your rankings. Be patient and go for long term, stable rankings.

9. The Keyword Box - When developing keyword lists for your optimization efforts, try to think beyond the subject matter of the site. Throw in catch all phrases such as "problems", "gifts" and so on as appropriate.

10. Keywords Article Titles – Many people mistakenly use their keyword phrase in articles submitted to directories. If you do this, the article directory may outrank you!

PPC is the lazy man’s solution, but search engine optimization is where the ultimate best return on investment will be found. Start with PPC for a new site, and gradually evolve into a pure seo marketer as you get rankings.

Article Source: http://www.a1-articledirectory.com

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