The List-Builders That Still Work: Squeeze Pages

Are you wondering if squeeze pages still work well to build your email list?

What is a "squeeze page"? It's simply a page you place in front of the rest of your site that requires visitors to give up their name and email address before they get to see any information.

This technique still works like magic -- as long as you do it carefully, and offer a "bribe" that is truly appealing and valuable to your visitors.

Considerations you should take into account...

You know it's important to grow your e-mail list. The bigger the list, the more people will see your offers, and the more money you will make.

It's a different world today than it was even six months ago: it's just plain harder now to convince skeptical web surfers to give up their email address. Done wrong, a squeeze page can harm your business. Done well, it can grow your profits quickly and easily.

The best place to use a squeeze page is as the "gate" to your salesletter. That means using it on a site that sells only one product, not on a catalog-style site. The list you build from such a squeeze page will be highly targeted.

There are many kinds of sites that should not use a squeeze page.

These include sites that are portals, intended for branding, or blogs. These sites are used for very different reasons than are salesletter sites; so don't put a squeeze page in front of them.

Remember that your squeeze page is a gate.

It keeps people out of your website and it can potentially scare off your customers.

If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page.

Online threats such as spam, scams, spyware, and viruses are a few reasons people are more resistant to giving you their email address.

The bottom line: squeeze pages work. I use them, and I think you should do. The key is to use them in the right situations.

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For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice.

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