To Bundle or Unbundle Nintendo Wii Sports

Everyone has heard about Nintendo Wii. Since its launch it has steadily gained followers. Considering it was launched in key markets in December 2006 it is still as popular as ever. Where did the concept of the Wii come from? At the business and professionals E3 in 2004 the concept was first brought up. Then it was finally introduced at the 2005 E3 when Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.

Nintendo Wii Sports bundle hit the USA November of 2006. It is still selling like hotcakes. Folks young and old are falling in love with this amazingly fun Nintendo Wii Sports Bundle. When it debuted during 2006 E3, Nintendo Wii was given Best Hardware and Best of Show Awards from the Game Critics Awards. No matter where you look if you pick up a copy of any gaming magazine worth its salt you will find that it is also hailing the Wii as the game console breakthrough. Wii is the game that got an Emmy from The National Academy of Television Arts and Sciences for Game Controller Innovation.

What is driving the popularity of Wii? Everyone is curious as to what is making this game so popular? Why is Wii outselling PS3 and XBOX360 and why can't they keep up and surpass Wii's fan base?

It begins with our media mavens complaining about how our kids are getting fatter and rounder sitting at the computer chatting or playing video games. In a moment of genius, Nintendo came up with its revolutionary gaming console that is now Wii. So in addition to unwitting addressing the dilemma of our kids being couch potatoes, Nintendo Wii provided interactive gaming that allows the player to feel like he or she is in the game.

The driving force behind the rise of the Wii and its popularity is the Nintendo Wii Sports Bundle. Wii consoles are sold together with 5 cool sports games. With Wii you can really express yourself when you play the Wii.

Some people out there are now proposing that Nintendo Wii Sports be unbundled from the initial purchase. If you break up the bundle it will bring the price of the console down. Your initial purchase is currently around $300. But that could be lowered by as much as $100 to make it "more affordable". One conclusions the marketing prophets are making is that the Nintendo Wii Sports bundle sales will be heading for a decline unless Nintendo considers unbundling its Wii Sports offering. Sales would bounce in 2009 if they did.

When we view Wii's popularity it is of value to note that part of what makes it popular is the very fact that it is sold as a bundle. On top of that, one has to question the market predictions of Nintendo Wii Sports Bundle decline when in fact Nintendo is currently scrambling to fill all of purchase orders. When you have this kind of demand that is exceeding the supply even as Nintendo produces 1.8 million consoles a month, one has to question the wisdom of the marketing prophets.

Lastly Nintendo Wii Sports bundle is so popular not only with the younger demographics but also the older ones. Some people are even saying that they don't buy any other games after purchasing a Nintendo Wii sports bundle. Why mess with a good thing, when people are perfectly happy with the Nintendo Wii sports Bundle just as it is?

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Learning to play Wii? Adore Wii? Can't get enough of Wii? Check out Wii Play Together to learn more about the Nintendo Wii Sports Bundle and other Wii Game Reviews

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