Trance Marketing

Trance Marketing

This past week I was preparing myself to listen to another super-duper seminar introducing another revolutionary product or concept. Every day I receive dozens of such promotional blather, but I usually decide to listen in on only one per week. Each promoter barks: “You mustn’t miss his or her deal!”… Yet I often do.

Is anyone else feeling that these slick copywriters and software developers are incessantly pushy, deceiving and even blatantly dishonest in their promises? How many of them are sincere liars and how many honestly believe their claptrap?

Is anybody else starting to tune out to these screaming advertising messages which are longer than Tolstoy’s War and Peace” that warn you that you must act now or lose your chance forever to dump your hard-earned cash on their obscenely-expensive, overpriced gadget or ebook?

This used to be called a Ponzi scheme, pyramiding or frontloading in the MLM heydays, and now all three are illegal. Today the comparable slime balls call it viral marketing, but it’s the same wolf in sheep’s clothing.

Here is a definition of brainwashing: The application of a concentrated means of persuasion, such as an advertising campaign or repeated suggestion, in order to develop a specific belief or motivation.

We all are being bombarded by slick snake oil salesmen who claim they can transform you - in a flash - into a money-making machine from your present status, wage slave, by teaching you all they know about the god of Google or the Goddess of Ebay.

Take it all with a grain of salt. Many but not all of these so-called gurus are anemic in the character department. They know that their success is predicated on doing due diligence and being focused, yet they don’t discuss that difficult truth because to do so would stop people from being gullible and quick to the credit card.

What they don’t acknowledge but know well is that being filthy rich never turns into a squeaky-clean, high-integrity life. Their lives become one big pall of smoke and mirrors.

Over time they forget that their whole existence is built on mountains of lies and half-truths. George W. Bush, for example, now deludes himself that he was deceived about WMD and that he never received any warnings that his premise for war was full of holes. Humbug!

Wealth is a two-prong process which many (if not all) of these so-called experts have transformed into a one-dimensional step into quicksand – money creation!

Folks, character counts first!!!

And since many of these fabulously wealthy Internet millionaires got their soiled booty before they learned to dress their soul, they are not gods, should not be worshipped, and should not be copied.

I love money almost as much as these gurus do, but I will not make any Faustian compromises by selling emptiness in gold pouches to foolhardy disciples. Neither should you.

"The real measure of your wealth is how much you would be worth if you lost all your money."
~Unknown~

Put that message on your bathroom mirror before you set out to hawk your wares to innocent fools.

Richard A. Posner
Tokyo, Japan
For a Wealth of Ideas, References and Insights from Japan, visit http://www.successinjapan.com/, http://successjapan.blogspot.com/

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