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Adam Nowak's Articles in Business

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  • Words in advertising
    Have you ever seen an ad without any words? Be it a radio, TV, cinema, press, Internet or outdoor advertisement, text is always an element of the utmost importance.
  • The cost of market research - why so expensive?
    Nowadays, information is regarded as invaluable.Any company needs internal information (generated by individual departments) and external information (generated by the widely understood company's environment), in order to work out an effective marketing strategy.
  • Is e-commerce for me?
    Small businesses run up against the same obstacles on the market as big corporations. They also have to respond quickly to any changes and meet the clients' needs. Big firms can afford expensive promotion and media advertising. For small enterprises e-commerce is nowadays an important development factor.
  • How many mistakes can your business survive?
    For over 15 years now I have been a member of an "entrepreneurs" category registered in the local government. I'm the owner of two companies. In fact, one of them has already been dissolved. Now I'm just sitting and reading. I have a lot of time for chatting on the Web and relating discussed matters to my own situation. What did I do wrong while running the first company?
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