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Adam Nowak's Articles in Internet Marketing

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  • Advertising a web page
    'How to advertise a web page' is a very common question. Unfortunately, the answer is neither simple nor unambiguous. Why?
  • Efficient mailing based on the essential principles of online marketing - part II
    The Internet user's mailbox is every day full of mail. Much of this mail is unsolicited and treated as spam, which together with viruses is a problem of today's Internet. That is why it is crucial to create such a message that would interest the recipient and would not be treated at the very beginning as junk mail.
  • Profitable mailing on the basis of the essential principles of e-mail marketing - part I
    The Internet user's mailbox is every day full of mail. Much of this mail is unsolicited and treated as spam, which together with viruses is a problem of today's Internet. That is why it is crucial to create such a message that would interest the recipient and would not be treated at the very beginning as junk mail.
  • Creating brand strength on the Web - E-BRANDING
    Companies creating their image on the Web are divided into two groups: e-business in the literal meaning and companies from other sectors. The brand creation process in the first case is very similar to the one undergone by all newly founded companies.
  • Features of a good internet store
    Graphic design should be lucid and refer to the product range of the shop, it is not recommended though to overdo with graphics because the website should load smoothly. It's particularly important that product thumbnails should be separate, well-compressed files.
  • Business through WWW
    Why business through the Internet? The answer to this question is very simple. It is estimated that 10 million people in Poland use the Internet. Therefore, it is an enormous market of potential clients with almost infinite absorptive power.
  • What is a good partnership programme?
    Which partnership programme seems more attractive to you - the one that offers you 5 % commission or the one offering 20%? The first answer that comes to your mind is: "it's obvious that the latter! A higher commission means bigger profits at a lower cost and in a shorter time!"
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