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Adam Singleton's Articles in Shopping

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Do customer loyalty schemes really benefit their members? Customer loyalty schemes are now a commodity, with every major retailer, airline and hotel chain offering schemes to their customers. But are the benefits they offer of any use to their members? Death of the metrosexual: men's fashion goes large Men's fashion is enjoying an unprecedented boom, largely due to the influence of popular male style icons like David Beckham, Pete Doherty and Daniel Radcliffe. Consumer reward schemes: are they really worth it? Nowadays you'd be hard pressed to find a big business that doesn't offer some form of reward scheme for loyal customers. But are these schemes really worth signing up for and do they really save you money?

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