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Candy Wormdahl's Articles

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  • Search Engine Marketing – Importance of Tracking Pay Per Click Campaigns
    An important phase of executing a successful Pay Per Click campaign is to have a system in place that will find out how successful the campaign is. Tracking can effectively do this. It will tell you if any part of your campaign is not as effective as it should be and what needs to be done to rectify the problem area. Tracking will assist in understanding your website better. It also helps in understanding the customers and gives an insight into how they use the website. Customers have their own way of using the website, no matter how well intentioned your designing is.

    Aspects To Be Tracked
    The objectives of the PPC campaign must be clear at the outset. It may be to sell a product or service online and you are interested in tracking the number of queries from your website. Alternately, if in your campaign you have specific landing pages for each advertisement, a measure of the number of conversions from visitors to the pages is an indicator of the customer"s preferences while visiting the site. Thus, what you track will depend entirely on the goals of the PPC campaign. Needless to add, a close monitoring will ensure that the campaign is a success.
  • Are you having a hard time getting traffic to your new website?
    The biggest question site owners are asking these days is "how do I get traffic?" It is definitely much harder with the growth spurt of the Internet, however it's not impossible!

    There are TONS of ways to build up your traffic. Here are some of the most common methods.

    1. Learn Search Engine Optimization - this is probably the most important way that you want to get traffic and probably the hardest too. Search engine traffic is highly
    targetted traffic of people who are searching the web for a specific item. If they
    get to your site after searching for it, you're almost guaranteed a sale or at
    least a "bookmark for later". lot of ebooks on the subject

    2. Trade links with other sites - It's important to get your site name out there.
    So trade links with several other sites, even your competitors! People really do look at those links pages and they will find their way to your site from another site.
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