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Cathy Goodwin's Articles

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Dog Adoption Tips I Learned From My 2 Dogs There’s a hole in your life that only a dog can fill. You want a special dog, perhaps just a full-grown adult. Maybe your code of ethics calls for saving a dog’s life – not buying an expensive purebred. I’m not a veterinarian or a dog trainer, but I’ve enjoyed two successful adoptions. Here are some tips I’ve picked up along the way. (1) Clarify your requirements ahead of time. Once you’re standing in front of a cage, it’s easy to say, “Well, he’s a lot bigger than I... Website Marketing: Attract More Clients From A Wake-Em-Up Special Offer You’re a service business, such as a coach, accountant, consultant, speech coach, office organizer or virtual assistant. A prospective client lands on your website. “Nice site,” she says, nodding approvingly. “Great logo.” So she looks for a Call to Action: "Click here and get a Free Report." And you offer one. 101 things a coach [accountant, consultant, speech coach, office organizer or virtual assistant] can do for you. Yawn. At that point, your prospect deci... 3 Reasons Why The Copy You Hate Will Bring Profits You Love Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..." And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, “You’re selling cats!” Sure enough, many visitors went up with a crate... Why Great Website Makeovers Begin With Copywriting "Can you give me some feedback on my website?" a life coach named "Kevin" asked his e-zine subscribers. "I just revised my site - -finally!" Naturally, I couldn't resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity. Kevin's new site cried out for a re-makeover. He had paid a designer to get drop-down menus and a bit of flash. As a result, Kevin admitted, "I have no budget to pay a copywriter." Ouch... 10 Relocation Tips To Keep Yourself Centered When Your World Is Spinning Ten tips for happy relocation (across town and around the world) Relocation is stressful because you change more than your address. You'll begin to navigate a new way to be a spouse, parent, friend, lover, choir member, PTA officer, and more. Here are ten tips to a help you tune in to your inner compass when your world is spinning. 1. Ask, "Who am I? What do I need to be happy?" The secret to a successful move depends on how you answer the question, "Can I still... How To Help Your Child Find A 21st Century Career Most of us were brought up to study hard, get good grades, choose a "practical" college major, and strive for a "good job." Talk to a stranded midlife career-changer and you realize the game has changed. Yesterday's rules prepared us to be passengers on a large ocean liner that promised a smooth voyage. Today we realize that ocean liner turned out to be the Titanic and we need to keep ourselves afloat on a small life raft if we want to survive. Here are some tips to hel... How To Survive A Bad Performance Review (And Move To Your Dream Career) Q. “I wasn’t happy with my last performance review. Should I dispute the review? Write a letter for my file? Talk to a lawyer? Or just let it go?” A. Most professionals feel you should offer some kind of response. But whether to respond, and the way to respond, will depend on your company’s culture, the unwritten message and your own career goals. 1. Assess your report in light of the company’s culture. In some cultures, anything but glowing praise will be viewed ... 10 Tips To Resign Your Job With Professionalism And Pride Congratulations! You just got an offer for a wonderful new job. There's just one catch. You have to say good-by to your current employer. Maybe you loved your job and you face an emotional farewell. Or you maybe you hated every minute and you’ve been counting the days till you could walk out the door one last time. Clients often admit they’re nervous about making the departure announcement. They’re afraid the boss will be angry. They feel guilty about the work they’re l... 5 Tips To Discourage Tire-Kickers And Attract Serious, Paying Clients Do you feel that you're wasting valuable marketing efforts on tire-kickers: a large and growing market segment? They subscribe to all your free offers -- but leave their credit cards behind. Early in my business life, I talked to anyone and everyone, enthusiastically. I gave away classes, e-books, articles and more. But soon I was forced to confront the reality of opportunity cost. While I was chatting happily with the freebie-seekers, I lost the opportunity to update m...

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