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Chris Le Roy's Articles in SEO

  • SEO: Using Your Website Statistics To Help Choose The Right Keywords
    There are literally thousands of tools that are available on the market to help you choose keywords to optimize your WebPages, but one of the most underutilized tools that you should be using is your web logs. Your web log is the key to telling you who and how people are finding your website. It will also tell you if there are new trends in which people are actually finding your website by keywords or phrases that you may not necessarily have optimized for.
  • SEO: Should You Use Dashes, Underscores or Neither in Domain Names
    One of the biggest challenges we face as internet business owners is trying to secure domain names that have the keywords we need to help in the Search Engine Optimization process. Over the last few years the number of domains being registered is growing exponentially and Internet marketers are now reverting to domain names that use a combination of dashes and underscores, however you need to be careful using dashes and underscores in the domain names because you can in fact make it very difficult for a client to actually remember your website and come back to it if they did not add it to their favorites. In the long run, this can challenge the ability of your business to grow.
  • Online Promotion: Using Bumper Stickers To Promote Your Online Business But There Are 3 Rules
    When I first promoted the idea to my clients of using bumper stickers to promote their online business assets, they all thought I was nuts. In fact some of the comments were like "Promoting your online business on bumper stickers, you have got to be kidding, no one is going to access your website." Except along came the 3G Network and true internet enabled phones. Guess who's laughing now!
  • Ten On-Page Website Credibility Builders for Your Customer
    The Internet has become a haven for crooks, pushers, thieves, and many more terms I can not think of at this exact moment in time and it is no wonder that many people who use the Internet have become wary of doing business online. Personally, I do not blame them; however that does not help those of us who want to provide a product or service to the billions of people surfing the net so I have devised a list of ten elements you should have on your website that will help build credibility with those people who are visiting your site.

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