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Curtis Bingham's Articles

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  • Are You Too Making a $100M Mistake?
    Before you reject a possible new business area, make sure you take all the right actions in your decision process so you don't lose out. Be sure to spend more time up-front to find out who and how many customers will actually buy your new product or service and what specifically these prospective buyers are looking for.
  • The Savvy Customer
    Shortest time to market no longer cuts it. Nor does lowest cost. And excellent customer service is now expected. As the old rules for achieving competitive advantage fade away, what can be done to secure customers and vanquish competitors? Increasingly the only true, sustainable competitive advantage is intimate and thorough understanding of customer needs.
  • Gaining Critical Insight to Grow Your Business
    Declining prices and margins. Decaying sales. Unprofitable customers. Lackluster market performance. Does your company suffer from these maladies? You will if you don't understand your customers—what they need, want, and most especially, what they are willing to pay for. The only way to guarantee increased revenues and more profitable customer relationships is to center strategic decision-making on actionable customer insight.
  • All Customer Feedback is NOT Created Equal: A Guide for Dealing with Disgruntled Customers
    Customer feedback is critical—but not all customers should be listened to! You have to pay the most attention to your best customers and you might just be better off ignoring your worst customers.
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