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Dan Lok's Articles in Internet Marketing

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  • The Deadliest Email List Disease And How To Cure It
    You'll decide to either market to a list, or not. And I know that some marketers just don't want to be bothered with list generation, for a variety of reasons. That's fine. So if you're sitting on the fence about it... just understand that you can be walking away from a LOT of money if you don't have a list.
  • Information Marketing's Awesome Power
    If you're brand new to doing business on the internet, then you have an excuse for not knowing the sheer power of information marketing. If done right... it'll make you as much as your heart desires. Among other things, information marketing is scalable.
  • An SEO Primer for Search Engine Ranking
    You could easily spend a good chunk of your life reading about SEO. But it's not needed. You don't need to endlessly tweak, research, track, and tweak some more to get outstanding rankings.
  • Engineering Smarter Landing Pages
    Not all landing pages are created equal. How well they convert rests solely on how well you engineer them. Lets discuss thought, design, engineering, and how they make a difference.
  • Using Outsourcing to Explode Your Profits
    Outsourcing is one of the little known secrets of the most successful online marketers. Sure, it can be tough to do when you're first starting out. But once you start making some money, the smart thing to do is invest it BACK into your business. You invest in tools to save you time, advertising, marketing, etc. Outsourcing is just a tool.
  • The Profit Power of Relationship Selling
    One very common, and profit killing, mistake I often see concerns perspective. What many marketers don't understand is they're NOT selling products and services. They are selling themselves. Understand and accept that and you'll see a huge difference in your business success.
  • How To Explode Your Affiliate Sales In 2008
    Many consider affiliate marketing as the easiest and fastest way to earn money online. But don't be fooled if you think there's no work involved. You CAN earn a 6 figure income through affiliate marketing. But you need to be smart, take action, and most of all you need to make your business unique.
  • Increase Web Site Conversions & Profits with 7 Must-Do Conversion Secrets
    Once you're online business website is live, generating targeted traffic is your next hurdle. But to maximize your online success you need to go beyond traffic generation. You need to focus on web site conversion. Many online marketers spend lots of time and money on traffic generation. And they fail to pay attention to website conversions. Big mistake!
  • The Greatest Copywriting Skill & How to Learn It
    The most powerful skill you can have as a copywriter is getting inside your prospects head and talking to them in their language. When you do that, and do it well, they’ll listen to you. When you’re talking to them about their most pressing problems, their most dire needs, and deepest desires…in their language…magic happens.
  • How To Breathe Life Into Your Sales Copy With A Stronger Offer
    If you want a huge leg-up on your competitors…you MUST test as many components of your sales copy as possible. It’s the one thing that distinguishes good results from the superb. Done right, testing and refining your offer can put you into a whole other league of success. A powerful offer is one of the best ways to tilt the deck in your favor and get more sales.
  • How to Effectively Use Testimonials Online & Offline
    I’m always amazed when I come across a sales letter, usually online, and there are NO testimonials. They’re powerful response and conversion boosters and are so easy to implement. You’re only hurting your own marketing efforts, and leaving cash on the table, if you’re not using them.
  • For Copywriters Only: A Guaranteed Way to Eliminate Writer’s Block Forever Starting With Your
    Maybe you’re one of the few who never suffer from writer’s block. But since you’re reading this then I’m guessing you’re not one of the few. It’s ok. As you gain more experience you’ll naturally figure out what works best for you. What follows is a technique to get you writing that never fails to work. And it doesn’t really matter where you begin your next killer sales letter.
  • 3 Response Killing Direct Mail Copywriting Mistakes & How to Easily Avoid Them
    Your constant challenge as a direct mail copywriter is to effectively communicate with target markets in their language. Many writers specialize in one or two niche areas. It doesn’t matter. Even seasoned writers sometimes drop the ball and make easily avoidable mistakes.
  • 5 Website Content & Design Mistakes That Kill Conversions
    It’s sad but true. Most of us humans shoot ourselves in the foot in countless ways. And the same applies to very basic, avoidable website mistakes that only encourage visitors to exit stage right. You have more than enough issues and obstacles getting visitors to your all-important piece of web real estate.
  • 5 Powerful Copywriting Tips & Why You Should Use Them
    One great thing about copywriting is it’s a never-ending discovery. There’s literally no end to your copywriting education. That sentiment has been echoed by all the great copywriters through the years. And quite often an experienced writer will re-discover things learned before.
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