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Dave Starner's Articles

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  • Affiliates Must Pre-Sell–Don’t Make the Mistake That Will Most Hurt Your Business
    Creating an affiliate Web site that is one big sales letter is not going to lead to huge sales. Why? Because visitors will resist your sales pitch no matter how enticing your Web site, and they will not likely click through to the merchant's site. Even if they do click through, they will be faced with another sales pitch, possibly with some of the same wording. By selling instead of pre-selling you are actually hurting your chance to make a profit.
  • Infoproducts–How to Earn More From Your Infoproduct Business
    The best way to grow your infoproduct business is to create a physical product to compliment your digital one. By putting your ebook or software on a CD with a companion manual, and hiring a fulfillment house to process orders, you can sell it for more and create incentives for your affiliates to earn more.
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