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David Andrew Smith's Articles in Arts

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Content, Links, Relevance And Page Rank SEO experts are constantly telling us about the importance of good quality content and good quality back links from web sites with relevant content. They also tell us that reciprocal links and page rank are of decreasing importance. They then instruct us as to how to go about getting good links by personally contacting other web sites and proposing a reciprocal link! Confusing! As is much of the advice given to prospective site designers. Personal experience with our own w... Link Relevance We are constantly being told by SEO experts and the Search Engines that the importance of a link is determined by its page rank and relevance to our own web sites. Consequently when developing a linking strategy we should only be concerned with relevant links. That is other web sites which have some connection to our own. For example I run a web site devoted to providing a variety of cleaning services to commercial clients throughout the UK, so a relevant site would be a clea... Switching To Day-Time Cleaning All the talk in the cleaning press at the moment and over the past few months has been about the move to cleaning offices during normal working hours. Machine manufacturers are coming up with quiet vacuum cleaners, scrubber driers and buffing machines all of which supposedly allow you to carry out the cleaning without disturbing the occupants of the premises. For cleaning companies this would make life a lot more pleasant and cleans easier and cheaper to manage and the cle... How Governments Seek To Get Back Control So the UK Government has had its way on banning smoking in all enclosed public places and places of work. This ban was carried through on the grounds of ensuring a safe working environment for all employees across the country. This ban applies everywhere except of course the House of Commons itself. One would presume that this is because it is not open to the public and nobody works there! This is just another example of the hypocrisy of our government; ‘Don’t do as I do, do ... Improving Conversion Rates You have optimised your website and attracted a large number of inbound links by one means or another. The results of this are that your site now appears on the first page of the top three search engines, Google, MSN and Yahoo, for your chosen keywords or phrases. You have cracked it! Now you are getting hundreds of visitors a day to your website. Unfortunately very few are staying to browse your site and even fewer are purchasing your products or enquiring after the services... Builder’s Dust – Removing It Have you ever had renovations or alterations done to your property? Then you are fully aware of the amount of fine dust that is generated and manages to get absolutely everywhere even in places far removed from the actual working area. You then spend hours, days and possibly weeks attempting to remove this dust. Is there a much faster route to dust removal? There most certainly is and it means following two or three rules if you wish to be successful. · Never attempt to... So You Want Your Site To Be Number 1 You have products or services you want to sell? You want to use the internet as your main publicity vehicle? So you want a website? You want to sit atop the rankings for the search engines? You want loads of visitors to your site? You want a high conversion rate from visitors to paying customers? We are all in that situation and it is possible to achieve all of these wants by following a few simple rules. 1. Web Site Design. Keep it simple with no flashy opening graphic... Obtaining Good Content Every piece of advice at the moment about improving search engine position especially Google suggests that web sites should be updated regularly with good quality content. The phrase ‘Content is King’ is seen in most articles on the subject now. So what is good content and how do you go about getting it? You can purchase it, by hiring a copywriter. However to do this on a regular basis will turn out to be quite expensive. So are there cheaper options? At no cost you can vi... Five Simple Rules For Commercial Cleaners To Follow You are a young contract cleaning company or just starting out and want to expand? So many cleaning firms are run as a ‘one man band’ and do not want to employ cleaners so they are incapable of expansion. If you are reading this then you are not among that number and want to enlarge and expand your cleaning business. There are a few simple rules you must follow if you want to be successful in this and retain your contracts. 1. Visit each site at least once per week. In ord...

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