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David Sharpe's Articles

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  • Trade Up or Trade Down for Business Success
    In an age of mass differentiation and low cost chic, there has never being a worse time to be stuck in the middle. Consumers are abandoning mid-range products in their droves, often opting for cheaper alternatives and saving up to buy the occasional luxury. At one end of the scale thrifty customers are cutting costs by buying supermarket own brand goods, whilst at the other end easy access to credit makes it possible to trade up to a BMW rather than settle for a Ford Mondeo.
  • The Low Cost Way to Develop Multiple-Streams of Income
    Cast your mind back several years, when the term 'multiple-streams of income' became an established part of the online marketing vocabulary and web-entrepreneurs began launching networks of mini-sites to sell affiliate products.
  • Strategy Cycle
    The strategy cycle is a simple tool that will help you to achieve the goals of your organisation. Consisting of four main phases, the cycle is an iterative process that you can use to build and improve your business year after year.
  • Start Your Own Search Engine
    Nobody can doubt the huge success of search businesses like Google and Yahoo, generating billions in revenues for their shareholders. However the sheer size of these search engines can sometimes lead to poorer quality results and a number of niche search engines have sprung up offering better searches for specific subjects, and making a tidy profit for their owners.
  • How to Get Hundreds of One-Way Links Pointing to Your Website -- For Free
    Article marketing is the only viable way to quickly build hundreds of one-way links to your website with little or no cost. Follow this step-by-step guide to find out how you can use article marketing (also known as article PR) to develop your own source of quality search engine and link referral traffic.
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