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Donald Yerke's Articles in Writing & Speaking

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  • Three Seconds or Its Junk! Leap Out Attacking Reader's Conscience
    It costs a lot of time and expense to prepare your sales mailing piece. Consider the time to write your article, to find and purchase the best list to use, then add in the postage, printing, and preparation costs. All the above is wasted unless your marketing sales piece grabs the prospects attention and inspires enough of them to reply to your offer.
  • Spark Amazing Interest in your Sales Letter
    Motivating power phrases in your headline are always a knockout for having your sales letter read.
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