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Heather Dominick's Articles

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  • 1 Sure-Fire Way to Get Networking Results
    I remember being introduced to the concept of "business networking" when I started my first business. I thought, I will NEVER be able to do this. I remember getting ready to go to my first networking event and whining to my husband (then boyfriend), "I was miserable at this kind of thing when I was dating! How could this ever help my business?"
  • 9 Steps to Boost Business Purpose and Profit
    There are many parts to building a successful entrepreneur business, but it first and foremost begins with understanding and remembering why you do the work you do. Then it's about clearly understanding who you serve, what their major struggles are, and how what you offer will make their life better.
  • A Simple Solution to Increase Your Sales: Shift From Selling to Serving
    I used to play small when it came to talking about my business because I was afraid of sounding "salesy" and then I discovered the easiest, most-simplest thing I could do to increase my client numbers - I shifted from selling to serving. That's right. So much began to happen ... I felt better about myself, started falling in love with my business and door upon door opened up with opportunities.
  • Are You Maximizing Your Marketing System?
    Your overall marketing system is probably the most important system in your business and the one that can also be most overlooked (hard to believe, I know, but true).
  • Do You Fuel Your Business With Fun or Fear?
    Having a business of your dreams is all about the energy. I have coached many people that had no clue of HOW they were going to do things, and in some cases, they had some real gaps in skills like marketing and selling. But, when they really understood that this is an ENERGY game- first and foremost- and they focused more on the way they felt, and how they could make small shifts, then they started to see things showing up that AMAZED them.
  • Do You See Failure or Success?
    I remember attending a meditation workshop with Mark Epstein, a well-known 'Buddhist psychologist.' He told a story about a meeting he had with Ram Dass, spiritual teacher and author, where Ram Dass had asked Mark Epstein about his work with his patients. As Mark talked about his work, Ram Dass interrupted him and asked, "Do you see them as already healed?"
  • How To Create Your Own ‘Shatter the Myth’ Marketing
    One great tool for moving purpose into productive profits is to get clear on what myth you are here to shatter and start marketing your business with it!
  • How to Get Instant Prospect Response Results
    There are 3 Keys I've found to creating an immediate, joyful, and results-oriented connection with your ideal clients; however, the one that's most important is not only crucial, but also my favorite...a clear CALL-TO-ACTION!
  • How to Magnetize Your Target Market
    I’m sure you’ve heard over and over the importance of having a “target market,” a specific group of people who share similar qualities and have a problem that you and your business can solve. Now, this is important because you want to have a clear message that speaks directly to potential clients, which has them saying, “Yes! That’s what I want! I’ll hire you NOW.”
  • How to Move Through Your Prospects' Biggest Blocks
    I've found that there are three big blocks that most often come up when anyone is looking at using a professional’s service or getting ready to buy a product ...
  • How to Prepare to Win
    It’s been my experience that most entrepreneurs miss a very important step when it comes to the success of their businesses: they fail to plan. When you are your business it’s extremely easy to get caught up in putting out the latest fire or being distracted by the newest email. (I’m so guilty of this one that I now turn my email off when I’m working on anything but email!)
  • Let Your Prospects KNOW You
    Every experience is an energy exchange. If you are focused on only what you can get from a prospect, your fear of not signing on the prospect or being withholding about the amount of time you’re spending with this person, your energy will be resonating at a very low level. This makes all the difference in the world when you are interacting with someone (actually, even more than the words you say!)
  • Make Your Business Card Work Marketing Magic
    Your business card is one of the BEST and easiest marketing tools you can (and should!) use to stand your business out from all the other businesses that are doing what you do.
  • Stop Waiting for Someone to Produce You
    I can remember when I would wait for opportunities to come to me. I would stand by the idea that “whatever is supposed to happen will happen” and then one day it occurred to me that all I was really doing was hiding. What was behind that hiding was, “Who do I think I am to be amazing and fabulous, AND wealthy?” I wasn’t coded for success. I was coded for approval.
  • THE #1 Inside Scoop to Selling for Guaranteed Results
    What comes to mind for you when you think of selling? Most people think of selling as needing to convince or manipulate another person. How does that feel? Yuck! Most of us don't thrive on that. The "need to sell" tends to come from feeling like you are in a lesser position and that you need to convince people of your value.
  • The Magic Move to Being in Business
    Lots of entrepreneurs that I speak to spend a lot of time “being busy.” They’re attending meetings, answering emails and a ton of activity that fills up their schedule. They have great ideas in the middle of it all, but are so overwhelmed they fall into “productivity paralysis” and are just plain perplexed about how to really get to that next level. There’s a magic move to being productive and profitable in business that no one is talking about.
  • Unlock the Hidden Steps to Signing On a New Client
    Your Prospect to Profits System is of UTMOST importance. You would be surprised how many people ‘wing it.’ Now, with that being said, it’s also important this system is natural to you—that’s why YOU need to develop it.
  • Use Your Uniqueness to Up Sales
    Tapping into your uniqueness and using it effectively is the "Hidden Key" to increasing business sales. Accessing this part of who you are and what you offer through your business will assist you in languaging your offer to your prospects and clients in a way that has them saying, "Yes, I want that!" This goes for verbal conversations AND on all marketing materials.
  • Yes, You Can Let Your Prospects Know You (Actually, You Should!)
    Every experience is an energy exchange. If you're focused on only what you can get from a prospect, your fear of not signing on the prospect or being withholding about the amount of time you're spending with this person, your energy will be resonating at a very low level. This makes all the difference in the world when you're interacting with someone (actually, even more than the words you say!).
  • You CAN Shift Overwhelm Energy
    There's more information out there than ever before. There's more to learn, more to do. There's more stuff to read, watch, listen to. And there’s a ton of energy that gets stirred up with all of it. That’s a lot to sort through in order to succeed in business. How can you deal with it all?
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