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Heather Jacobson's Articles

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  • Is There Too Much "Noise" In Your Message?
    I am all for advertising. It’s a way of life, and it is needed. I know that without advertising, my local broadcast channels would not be free. I know the power of advertising. I have used advertising in various methods, and I place other people’s ads on my blogs, websites, and in my newsletters.

    However, there comes a time when it’s too much.

    I subscribe to two paid print newsletters every month. They are both put out by well-known marketers, both men I believe are at ...
  • What Do You Mean You Don't Have Anything To Write About?
    One of the questions I’m repeatedly asked is how to use article marketing when you’re not a writer and don’t have anything to write about. If you say you have nothing to write about, I think you’re wrong. I’m willing to bet you have more topics to write about than you have time. But, here are a few suggestions to help you get over that writers block.

    First, don’t stare at a blank computer screen waiting for an idea to come to you. You’re probably putting too much pressure ...
  • What Goes Around Comes Around
    I have a confession to make. I am notorious for meeting people, liking them, and then when they realize what I do and that I could help them, I end up giving away my services…for free. I have this uncontrollable urge to help people, especially when I know it’s something that I am good at and enjoy doing.

    Now I don’t do this all the time, but occasionally I will, and I will tell you why. It comes back to me tenfold.

    For example, we just adopted a Great Dane. In my search...
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