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Jeff Alderson's Articles

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  • Finding Great Domain Names In A Different Way
    Getting a great domain name is becoming more and more difficult. With roughly 25 million dot com names already registered and thousands more sold each day, the pickings can be rather slim.
  • Why You Should Launch A Marketing Virus
    Something you can do right now to dramatically increase your income is to create, and then launch a marketing virus. A marketing virus is in no way whatsover anything illegal or bad. Instead, it's main objectives is to drive more traffic to your website and boost your profits. A marketing virus is often looked as like word-of-mouth, but it's actually way more effective.
  • Keeping Up With Web Traffic Stats
    Understanding how to analyze web traffic stats can be important for a variety of reasons. There are a few tricks involved in interpreting the data, however.
  • Latent Semantic Indexing Puts Emphasis On Depth
    The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic approach to judging website content comes online. This new concept has many webmasters hopping, and it should. Latent semantic indexing is quickly becoming the wave of now.
  • Keyword Research Mistakes To Avoid
    It would be nice if keyword research was an exact science, but it's not. Contrary to what marketing firms selling the latest, greatest and most expensive selection tools will tell you, this type of research is more of a form of art.
  • Tricks For Finding The Right Keywords
    Selecting keywords for website optimization can be a daunting prospect indeed. If some tricks and tips are employed, however, even a new web publisher can craft a fairly good list of relevant words to build copywriting campaigns around.
  • The Value Of Opt-In Email Lists
    Webmasters who overlook the value of opt-in email lists are blinding themselves to some serious money-making potential. These lists can deliver some major perks that a lot of site owners and operators miscalculate.
  • Boosting Traffic Should Go Beyond Reciprocal Links
    The value of incoming links to a website can be almost incalculable. They assist in generating traffic, Google PageRank and can even help with search ranking and revenue generation. The problem most publishers run into is figuring out how to get these links placed.
  • Tweaking A Site For AdSense Relevancy
    Many publishers love the ease with which Google's AdSense enables them to make money for their troubles. This program, however, doesn't always work like it's supposed to. Should ads completely unrelated to a site's theme continue to pop up, tweaking the system could be in order to protect income potential.
  • Linkbaiting Isn't A Bad Word
    There's a new word in the online world's that's gaining a lot of attention as of late. Linkbaiting has fast become a buzz word to describe a host of practices that can help publishers increase their incoming traffic. While the practice itself is a matter of contention in some arenas, the simple reality is the concept works and it isn't always shady or underhanded.
  • Linkbaiting Can Be Fun And Very Rewarding
    Sure, linkbaiting has gained a bad reputation, but the reality is this practice is an effective means for boosting a site's traffic. Depending on which measures are taken to gain incoming links, the practice in and of itself isn't necessary illegitimate or bad either.
  • Understanding Why Alexa Rankings Are Important
    New web publishers often find themselves bogged down with all the lingo and jargon. Trying to figure out what numbers are important for gauging a site's success can be impossible. For many, it's hard enough keeping up with Google ranking. The truth is, however, there's more than just one ranking system a website publisher has to worry about. Alexa is one such ranking measurement that can play a role in how valuable or not any given site is for potential advertisers.
  • A Better Way To Increase Your PageRank
    Many publishers think the quickest way to garner a decent PageRank or PR rating is to get sites that have high PageRank to link to them. The thought is that if a page with a high PageRank links to you, its PageRank transfers to you. While this is somewhat true, the process is more involved.
  • Tips To Make Text Link Ads Pay Off
    Some web publishers are perfectly thrilled to gain a little cash for their work. Others, however, really want to boost their profits. Should you be in the latter group, you're most certainly not on your own. One of the many ways to make this happen includes using Text Link Ads on a blog or website. This is a fantastic way to go, but some effort needs to be in the mix to make this option pay out well.
  • Using Content To Boost A Blog's Affiliate Earnings
    You've come across a fantastic new affiliate program that promises big returns. After signing up, dropping a few referral links here and there, you kick back and wait for the cash to start rolling in.
  • How To Boost Affiliate Program Revenues With Presell Pages
    One would be hard pressed to find a website or blog owner who didn't want to make a little money for their efforts. On-site advertising, affiliate programs and product sales can be the answer. Unfortunately, all of these money-making prospects require visitors to physically do something for the site owner to realize a return.
  • Ways To Make Domain Name Investing Pay Off
    Domain name investing is becoming a fairly popular way to make a lot of money on the Internet. It's relatively simple to get involved in and can pay rather big dividends for a very small investment. Understanding what it is and how it works can open the door for lucrative returns.
  • Long Tail Keywords Deliver The Traffic
    Increasing sales or ad revenue is often one of the biggest concerns of a website owner. There are ways to make this happen for virtually any website. One relatively unconventional, but logical way to do this is by tapping into the power of long tail keywords.
  • 7 Easy Steps For A Profitable PPC Campaign
    One of the most effective and nearly instant ways to drive traffic to a website is Pay Per Click aka PPC. If you do not already have an account with Google AdWords, I suggest you set one up right away. Using Google AdWords or a similar service like Yahoo! Search Marketing, your ad can be displayed on their search engine results pages for the specific keywords you bid on that are related to your website.
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