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Jeff Alderson's Articles in SEO

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  • Understanding Why Alexa Rankings Are Important
    New web publishers often find themselves bogged down with all the lingo and jargon. Trying to figure out what numbers are important for gauging a site's success can be impossible. For many, it's hard enough keeping up with Google ranking. The truth is, however, there's more than just one ranking system a website publisher has to worry about. Alexa is one such ranking measurement that can play a role in how valuable or not any given site is for potential advertisers.
  • Long Tail Keywords Deliver The Traffic
    Increasing sales or ad revenue is often one of the biggest concerns of a website owner. There are ways to make this happen for virtually any website. One relatively unconventional, but logical way to do this is by tapping into the power of long tail keywords.
  • Linkbaiting Isn't A Bad Word
    There's a new word in the online world's that's gaining a lot of attention as of late. Linkbaiting has fast become a buzz word to describe a host of practices that can help publishers increase their incoming traffic. While the practice itself is a matter of contention in some arenas, the simple reality is the concept works and it isn't always shady or underhanded.
  • Linkbaiting Can Be Fun And Very Rewarding
    Sure, linkbaiting has gained a bad reputation, but the reality is this practice is an effective means for boosting a site's traffic. Depending on which measures are taken to gain incoming links, the practice in and of itself isn't necessary illegitimate or bad either.
  • Latent Semantic Indexing Puts Emphasis On Depth
    The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic approach to judging website content comes online. This new concept has many webmasters hopping, and it should. Latent semantic indexing is quickly becoming the wave of now.
  • Boosting Traffic Should Go Beyond Reciprocal Links
    The value of incoming links to a website can be almost incalculable. They assist in generating traffic, Google PageRank and can even help with search ranking and revenue generation. The problem most publishers run into is figuring out how to get these links placed.
  • A Better Way To Increase Your PageRank
    Many publishers think the quickest way to garner a decent PageRank or PR rating is to get sites that have high PageRank to link to them. The thought is that if a page with a high PageRank links to you, its PageRank transfers to you. While this is somewhat true, the process is more involved.
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