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Jeffrey A. Solochek's Articles in Psychology

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  • You Would Think This Would Just be Common Sense
    About 10 months ago my family and myself moved to Brunswick, Georgia. We informed everybody of our new address including our insurance company. You would think that since we informed the insurance company that we were no longer in Florida that we would now reside in Georgia that they would of then said "Hey, we need to change his policy to a Georgia one at this time". Did they do this? Hell no, instead I find out when it is time for me to pick up my prescriptions for the month and Walgreens asked if I'd be paying cash for everything.
  • Why Wait
    My Mom recently wanted to book a ticket to visit me in Georgia. All the flights she was finding were $500 plus. Then she all of a sudden finds a flight for almost 60% cheaper and rather than booking it right away she thought to herself “maybe I can find it even cheaper?”. After another 30 minutes of searching and finding no better deal she went back to the other site where she saw the flight for so cheap and low and behold that price was no longer available.
  • Invoking the Desired Response from Customers
    One of the most famous headlines ever used was done almost a hundred years ago and it went something like this Do you make these same mistakes in Spelling?. Most of the marketers out there today see nothing wrong with this headline, they say it is one of the best ever used
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