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Jody Gabourie's Articles

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  • Advertising and Small Business: Should You?
    Some advertising opportunities are a good fit and make sense for small business owners, but many times, spending money on traditional advertising just doesn't make sense. Take a look at these four drawbacks inherent in advertising that make it not such a great choice for small businesses and service professionals.
  • Choosing a NIche Market
    Developing a niche takes some time, research and thought - but the results are worth it. You start by looking at several possibilities and narrowing it down based on several factors such as the fit between your business and the niche, the possibility for growth, and so on. Take a look at these 4 important criteria and use them to help you choose the ideal niche for your company.
  • Is Your Website Working for Your Business?
    A website is a must-have marketing tool for small business owners, but just because you have a website up and running, doesn't mean that it's doing what it's supposed to do in terms of marketing and sales. If your website isn't performing in bringing in clients and converting prospects then take a look at 3 critical areas where your website might be failing.
  • Make Money with Your Joint Ventures?
    Joint ventures are a great way for small businesses (and large businesses!) to gain new market exposure and make money as well. Read on to learn about four of the most common and easiest examples of a joint venture that makes sense for your business.
  • Marketing Follow Up Strategy
    Marketing is all about fostering a relationship with people and one of the key ways to do this is by having consistent and relevant follow-up as part of your marketing strategy. Find out why follow-up is critical to your business success and learn 13 ways to incorporate follow-up into your sales and marketing process.
  • Strategic Alliances: Make Them Work
    In terms of marketing, strategic alliances offer several advantages. To make sure the strategic partnership works to everyone's benefit, read about the questions you need to consider as you go through the different stages of setting up and operating a strategic alliance.
  • Surefire Ways to Fail at Marketing
    During my marketing work with small and large businesses, and with my own business, I've seen the many ways that we can trip ourselves up and sabotage our efforts. If you follow these 4 surefire ways to fail at your marketing, you'll do just that. However, if you want to see your business grow and succeed then take the time to read about these 4 traps and how to avoid them.
  • Too Busy to Market, Too Busy for Success!
    As small business owners and entrepreneurs it's easy to fall into the habit of believing you're too busy to market. However, this is like saying that you're too busy to invest in your ongoing success. Find out the key 4 ways to help you make time to regularly and consistently market ' so that you can experience long-term success and growth in your business.
  • What Do Your Clients Want?
    In order to successfully market yourself and your business, you need to understand what your prospects and customers need and what kinds of questions they want answered. To market successfully and profitably, you need this information. Learn the 9 different ways you can stay on top of what your target group wants.
  • When Common Sense is Wrong for Your Marketing
    I've seen many small business owners who never achieve the level of profits and success that their great products and services could generate. A lot of times it's because they think that marketing is easy to figure out - that you just need to apply some common sense. Read these 4 statements and decide if you are basing your marketing decisions on common sense or not.
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