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John Rasco's Articles in Internet Marketing
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Search Marketing: Turning Your Website Outside-In to Increase Sales
How to improve your results from search engine marketing. A B2B marketing expert explains how sales flow optimization is just as important as search engine optimization (SEO) for increased sales.
Why is Internet Marketing The Best Place to Spend Your Marketing Dollars?
The basics of search marketing for business owners. Includes an overview of the search engine optimization process (SEO), and recommendations about pay-per-click advertising (PPC) and paid inclusion.
How Press Releases Support Search Engine Marketing
Press releases are a critically important component of your search engine optimization strategy. A how-to article on using PR to create links to your site--one of the most important factors in your Google ranking.
Educating Your Prospects: Why We Educate You on SEO Tools
Explores the tasks required to create an effective website, from the perspective of search marketing. Insight into the use of free SEO tools and why people are still trying to keep prospects in the dark about information which is freely available over the web.
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