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Lou Bortone's Articles in Business

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  • Make a Splash in Your Own Backyard: Local Marketing Tactics
    For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities.
  • What Amy Winehouse Can Teach Us About Marketing
    British singing sensation Amy Winehouse may be the best musical marketing story since Madonna.
  • Secrets of Low-Cost Marketing
    It's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nascent
  • Networking Guide for Small Business Owners
    Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of “Mega-Networking.” From the proliferation of social networking sites to more structured, in-person networking groups, there have never been better opportunities for expanding your network. Here are the latest networking tips and techniques...
  • How to Create Effective TV Advertising
    Producing a television ad for your small business can seem a daunting, intimidating and expensive task. Fortunately, with today’s easy access to the tools and technology of TV production, creating a TV spot is well within your reach. TV production veteran Lou Bortone explains how.
  • How to Harness the Power of Positive Buzz to Build Your Business
    Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is still a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" techniques all inspire people to recommend your product or service. Here are several tips for creating word of mouth advertising.
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