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Marc Travis's Articles

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  • Web Analytics: Make A Plan. And Stick To It.
    When it comes to analyzing your web site statistics, what's infinitely more important than the numbers themselves is the actual trend that they portray. If you're trying to build traffic to a web site (and who isn't these days?) then your first concern should be that the numbers are increasing on a regular basis.

    To properly watch those numbers, and know when you need to make adjustments, you should not depend on analyzing statistics that have been logged over time. Instea...
  • Web Site Analytics: Read Between The Lines (And Charts, And Graphs)
    Traffic analysis is a key ingredient in online marketing success. The numbers, charts and graphs provided by your favorite web statistics software are invaluable.

    But it's not until you begin to interpret those statistics as part of a larger picture that you'll receive the full value of your web analytics software.

    A software package can only return so many lines of data. And most of them do a good job at providing the most important ones. But your real insights will be...
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