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Michael Trigg's Articles

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  • The Billion Dollar Kids Intellectual Property Market
    The world of licensing and merchandising encompasses all forms of characters with an insatiable demand from children and the marketeers of childrens products for the next new hit. No sooner does the newest phenomemena crest than manufacturers, retailers and distributors are on the hunt for the next kids craze.
  • Animation Market Experiences Huge Growth
    Animated films have far outstripped other genres in home video and DVD sales in the last fifteen years with retail dollars now capturing 32% of total sales, far ahead of second place comedy at 20% according to the Producer To Producer Book, 2nd Edition.
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