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Mischelle Weedman Davis's Articles in Internet Marketing

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Email Marketing Basics Part#3: Email Marketing Tactics Third in a 3-part series on email marketing. This segment focuses on email marketing tactics Email Marketing Basics Part#2: The Rise of Email as a Marketing Tool I originally wrote this 3-part series on email marketing back in 2001 and it was later published by the American Marketing Association. Even though several years have past these basic principals still ring true. Email Marketing Basics Part#1: Introduction to Email Marketing I originally wrote this article series in 2001 and it was later published by the American Marketing Association. I recently reviewed the series again and found that the email marketing rules still apply. Given that so many marketers frequently break these rules I thought it was time for republication.

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