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Pat Marcello's Articles in Online Business

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  • The Care And Feeding Of Referrals
    When someone joins a program under you, what’s the first thing you should do? I can tell you that the wrong answer is “Try to Sell Him or Her Something.” That’s the best way to lose an associate. All people want respect and pouncing on referrals in this way is bound to raise hackles.

    Instead, welcome the person to the program. If the site is a little complicated in some way, explain where members usually find rough spots. You can learn these issues by reading the FAQs beca...
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